Abu Dhabi Media (ADM) has announced that KADAK FM – its popular Hindi Radio offering– will partner with Bollywood’s leading singer Sonu Nigam to host ‘The Light’ a world-first, socially distanced Bollywood concert,In line with the channel’s commitment in providing UAE-centric content, that is vibrant, contemporary, positive, informative and fun.
Scheduled to be held on 21 August, this is the first time Sonu Nigam will collaborate with local musicians in the UAE, to create the grandeur of a Bollywood concert.
Commenting on the partnership Sandeep Sud, Head of Kadak said:
“We want to bring the best of Bollywood experiences to our listeners in the UAE and this partnership is proof of that commitment. Sonu Nigam is an exceptional talent and one of the finest Bollywood singers. As a home-grown UAE brand, we are excited to bring this world’s first to the country and we are confident this unique experience will inspire similar events in the near future.”
Fans can win tickets to the concert, as well as exclusive invites to a20-minute virtual meet-and-greet with the singer, hosted by Kadak FM. Listeners in the UAE can also enjoy Sonu Nigam’s catalogue of hit songs and behind-the-scene stories of his musical journey on KADAK FM – on air and online – leading up to the concert.
The event’s promoter, Osman Osman, managing director at Blublood said:
“With the guidance and support of the Dubai World Trade Centre as well as the Department of Tourism and Commerce Marketing, we have carefully orchestrated social distancing for this show. The layout will put minds at ease, with a full 1.5 meter distance between fans. All safety protocols are being implemented from venue entrance to your seat.”
Hosted by KADAK FM Presenters the concert forms a part of the 23rd Dubai Summer Surprises (DSS), a seven-week extravaganza which offers exciting events and promotions with savings of up 90 per cent, unlimited entertainment, food &drink offers and family fun.
Listeners can tune into KADAK FM on 97.3 FM in Abu Dhabi, 88.8 FM in Dubai& Sharjah and 95.6 in Al Ain, online or via streaming apps across the UAE.
