Brain Digits, a US-based AI transformation and innovation company, has opened a new office in Abu Dhabi as it expands its UAE operations and seeks to support growing demand for artificial intelligence adoption across government and business.
The new branch, located at Smart Station in Masdar City, will work with government entities, public institutions, universities and companies looking to integrate AI into their operations, develop workforce capabilities and redesign processes around emerging technologies.
The expansion comes as Abu Dhabi accelerates its push to become a global centre for artificial intelligence and digital government. Under the Abu Dhabi Government Digital Strategy 2025–2027, the emirate is investing AED13 billion in digital infrastructure and aims to become the world’s first fully AI-native government by 2027.
“Abu Dhabi is creating one of the world’s most ambitious environments for the practical adoption of artificial intelligence,” said Jack Jendo, Founder and CEO of Brain Digits. “Our expansion brings us closer to organisations that are asking the next important question: how AI can improve the way people work, decisions made and services delivered. Our role is to help turn that ambition into practical capability and measurable results.”
The Abu Dhabi branch is licensed for innovation and artificial intelligence research and consultancy, as well as management consultancy.
Brain Digits said the UAE will remain the centre of its regional expansion, with operations in both Abu Dhabi and Dubai serving organisations across government, energy, healthcare, education, banking and other sectors.
The US-based company was established in Delaware in 2020 and has since expanded its work in organisational transformation and applied AI.
The Abu Dhabi office will also provide a base for Brain Digits to develop and test approaches for the UAE market that can later be applied across the GCC and wider Middle East.
Brain Digits is a US-based AI transformation and innovation company helping governments and organizations build the leadership, workforce capability, systems, data intelligence, advanced thinking and implementation capacity required for AI-enabled work.
Its work spans AI transformation strategy, organizational readiness, leadership, workforce enablement, data literacy, Design Thinking, AI agents and workflows, innovation, digital platforms, applied research and practical implementation.
