Yas Mall, the largest mall in Abu Dhabi, will host the third edition of Modest Fashion and Beauty Weekend, a three-day event dedicated to celebrating the elegance of dressing conservatively. As the pioneer of modest fashion events in the Emirate, Yas Mall is pleased to host the event, which will be held from 7- 9 March and include catwalk shows showcasing the latest modern fashion trends as well as beauty and styling workshops.
Rising from the clothing preferences of women from diverse faiths and preferences, modest fashion has gained recognition in the narrative of contemporary fashion. With Yas Mall’s strong fashion portfolio of retailers, the event will focus on the latest trends and demonstrate the feminine appeal of conservative fashion.
Partnering with Grazia Middle East, the event is designed around the concept of modest street fashion with some of the region’s most highly sought-after stylists curating breath-taking catwalk shows featuring Spring season items from Yas Mall fashion brands. The fashion shows will celebrate the beauty of modest clothing and inspire women to try new styles from participating retailers including Anotah, Aspinal of London, Debenhams, Dorothy Perkins, Hanayen, House of Fraser, Khaadi, Marks & Spencer, Maje, Next, Promod, Reiss, Sacoor Brothers, Sandro, Searina, Sfera, Stradivarius, Ted Baker, Topshop, and Vero Moda.
Makeup and nail experts will be on hand at the Beauty Pop-Up, helping ladies with the latest eye makeup techniques and modest manicures, skin consultations as well as personalised fragrances. For those wanting to learn from the industry’s best, a make-up masterclass will be hosted by a popular makeup artist. For those looking to update their style, the Fashion Pop-Up will showcase the styles from the runway.
In conjunction with Modest Fashion and Beauty Weekend, Yas Mall will relaunch its Spend & Win competition, giving those who spend AED 200 a chance to win unique prizes amongst which is a chopper ride for two around Abu Dhabi, two nights stay for two at Yas Hotel, and a personal shopper experience with a AED 10,000 Yas Mall Gift Card.
