Fostering a sense of community to create a strong ecosystem and promote electric vehicles, EV Lab, a first-of-its-kind omnichannel, multi-brand electric vehicle platform hosted a dedicated Track Day event in Abu Dhabi’s Yas Marina F1 Circuit.
The first event of its kind in the UAE, Track Day fosters conversation and active engagement among electric vehicle owners and enthusiasts, and serves to underline the value that EVs lend to the nation as the UAE moves towards reinforcing its resolve to fight climate change.
To support the Dubai Clean Energy Strategy 2050, which seeks to produce 75 percent of the Emirate’s energy from clean energy, the Dubai Supreme Council of Energy mandated that 10 percent of all new cars in the Emirate must be electric or hybrid by 2020, and 10 percent of all cars should be green by 2030. Since the launch of Tesla’s showroom in Dubai in 2017, the government has continued to encourage people to buy EVs over traditional cars, leaving the market with an array of EV choices in Dubai ever since.
The Track Day event at Yas Marina recorded over 120 attendees between EV owners and enthusiasts from across the seven Emirates, and also shone the spotlight on the EV models available in the UAE. On show were EVs by Mercedes Benz Abu Dhabi, Porsche Abu Dhabi, MG Motors, and Audi, all through Ali & Sons, Chevy by Bin Hamoodah, Renault by Al Rostamani, Tesla, and Chevrolet Dubai through Al Ghandi.
Participants had the opportunity to test drive their vehicles at the legendary Yas Marina F1 circuit and to take hot laps with professional drivers in exclusive vehicles such as the Porsche Taycan, Mercedes EQC, MG, Audi Etron, Tesla, Chevrolet. The Audi E-tron GT also made its first public appearance.
Kevin Chalhoub, Founder & CEO at EV Lab, said: “The Track Day in Abu Dhabi follows the overwhelming success of the first Cars & Coffee event we hosted in Dubai. The event served as a window for EV owners and enthusiasts to network and learn more about the trends and advances in the electric vehicle sector. We are honoured that our event series has gained such popularity among the UAE community, especially as it followed the recent resolution by the national leadership to reduce
emissions and build a greener environment. Popularising electric cars and building a strong community model around it is key to strengthen this sustainable mode of transport, more so with the EV models being second to none in style and aesthetics.”
Darren Mark Abel, Brand Manager of Porsche Centre Abu Dhabi and Al Ain added, “The EV Lab is an excellent platform that promotes electric vehicles and sustainable mobility while bringing together owners and enthusiasts to create a real sense of community. We were so thrilled to participate in this year’s EV Lab at Yas Marina circuit and to experience such great engagement with all who joined. With the introduction of the innovative and groundbreaking Porsche Taycan, the first ever all electric Porsche, taking part in the EV Lab was a great way to give electric car enthusiasts a proper introduction to this electrifying model. We look forward to the next one.”
After the resounding success of the inaugural EV Cars & Coffee at City Walk – Dubai, the EV Track Day at Yas Marina represents the second in a series of events that EV LAB will curate to feed the demand of EV owners in the region.
