People’s present degree of online technology is nothing short of amazing. Consider how much data is produced daily: up to 1.5 billion individual instances or units of content, according to research materials. Add in more than 140 million tweets a day and 2 million uploaded videos, and you’ve got a recipe for success. If you’re a company owner or a digital marketer, your content can easily get lost in the shuffle, making it much more difficult for potential consumers to find you.
Everything you need was something that would catch the attention of your target audience, which you can do with Infographics. This extremely graphical representation. Words are powerful, but pictures are even more so. With a single look, they express a landscape of sense and make complex properly positioned and browsable. In reality, 90 percent of the messages carried to the brain is visual, according to studies. These visual vehicles, in the context of graphic design, are provided by infographics to both simplify and explain more complex material. These are only a few of the benefits and applications of infographics in content marketing. However, in needed to efficiently, infographics should be more than pretty images.
Looking at the content and filling in the gaps with a well-designed infographic is perhaps the most common method to have an infographic. Making an infographic for the sole purpose of visualizing the content of a blog post is not the same as developing an illustration for the sole purpose of analyzing the content of a blog post. There’s a lot more to it than that.
When used as part of a content marketing plan, infographic marketing will significantly boost the effectiveness of your foundation pages and content clusters. Internal and external backlinks are generated by infographics. They add value to every long content format, including blog posts, email courses, ebooks, downloadable PDFs, and white papers.
Infographics Have a Lot of Power. Visual marketing is steadily proving to be the key to grabbing and retaining audience attention in today’s world of knowledge overload – which, according to studies, has left the human race with a shorter attention and concentration than a goldfish. Since our brains interpret visual information 60,000 seconds stronger than text documents, advertising has naturally developed in this direction. According to studies cited on iamyourdesigner.co.uk, reading 200-250 words takes the average person 60 seconds, but processing a visual scene takes just one-tenth of a second.
Infographics’ visual appeal, reflects the fact that they make vast amounts of knowledge easy to consume, make them highly available to users, and shareable – just what you’ll need users to your incoming marketing funnel.
All of those are incredible numbers that no company can afford to overlook if they want to get as much out of their content marketing strategy. Infographics are also both strongly selectable and shareable due to their aesthetic appeal as well as the fact that they allow the ingestion of massive amounts of information good and simple to digest.
Infographics were first introduced in 2008 and have since risen in prominence to the point that they are now ubiquitous. Their importance comes from the way they present complex data and information clearly and convincingly. People are 80 percent more likely to read material that includes color pictures, according to study. In addition, infographics are 30 times more likely than text to be read. Marketers and brands have already seen the value of infographics for content marketing time and time again, which is why they’ve become popular.
For several reasons, infographics are becoming extremely common in content marketing, such as:
- They make it possible to present large amounts of marketing data straightforwardly and convincingly.
- In brand publication, they differentiate brands.
- They enable brands to communicate their uniqueness, thought leadership, and share information that benefits their business.
- Infographics are a great way to get the attention of your target audience. Humans are visual beings, and as a result, they are easily drawn to visual elements that catch their eye. People need the activation of the “optic nerve” to accept the upwards of 90% of knowledge that enters their minds, much of which is visual. If words struggle to catch the viewer’s attention and creativity, visual elements such as Infographics can be able to help. Infographics, when paired with well-written text, can be a very effective tool for helping your content cut through to the knowledge jungle and into the minds of your target audiences. Humans are naturally drawn to numbers, figures, statistics, as well as other visual representations, and if the details in your Infographics is convincing enough, it can hold their attention.
- Infographics will help you build brand awareness. Infographics are intended to provide pertinent details about the authors, such as a logo, website address, email address, or even contact details. This is an extremely successful way to raise brand awareness, and when done correctly, it can easily boost traffic by at least 12%, as some publishers have seen in their promotions. Infographics do more than just “tell” people about your brand, products, or services; they “show” them with visual content that is much more effective than plain text.
- Infographics have the chance to generate your content go viral. According to data gathered by MDG Advertising, materials with visual elements such as convincing images or graphics will produce 94 percent more impressions than plain text or material without any images in content marketing. According to the same survey, if the article was published includes a photograph, official statements will result in a 14 percent increase in page views. An even greater 48 percent increase in audience may be anticipated if the press release includes both images or videos.
The most distinguishing feature of Infographics is compelling visual material that is so appealing to many people that they choose to share it with their networks and spheres of influence. If more people like and share the Infographic via their social media platforms, the effect would be consideration of the potential that can truly go viral.
- Infographics Will Help You Improve Your Search Engine Optimization Results. When infographics go viral, the extremely advantageous effect such occurrences can have on a company’s search marketing results is important. Not only are infographics built with your contact information, but sharing or embedding the content in social media or other online platforms will help you gain valuable backlinks. This is valid if the Infographic is simulcast and used as material by other websites, which they can do as long as they connect back to the source.
- The result is a slew of inbound connections that can significantly improve your search engine rankings. You can improve this even further by using highly focused keywords in your Infographic’s title, definition, and meta data. This increases the likelihood of your Infographic appearing as a related image or resource in search results. This can be extremely beneficial to your business, as up to 60% of customers are more likely to contact you if they see your photos, in this case, an Infographic, as a valid source for their wishes.
- Infographics will aid in the growth of your subscriber and follower base. Only taking a quick look at your Facebook newsfeeds and walls will increase the feasibility of visual content. It’s worth noting that fascinating images, like well-designed Infographics, produce more views, comments, and shares than plain text updates. This could be a great way to increase the number of subscribers and followers on your social media accounts, as well as attract an even bigger audience each time your Infographic is posted. This will lead to more effective interaction and involvement with your target markets, the knowledge of your brand, goods, and services – and ultimately converting them into paying customers. According to HubSpot researchers Heidi Cohen and Dan Zarrela, if a post contains visual elements like images, graphics, and, of course, Infographs, it may result in a 37 percent increase in directed customer interaction.
- Infographics are easily embeddable and portable. One of the most appealing features of an Infographic as a visual element is its compatibility and ability to be conveniently embedded. People can easily incorporate an encrypted file into their blogs or websites if you provide an embed code with your posted or published Infographic. Apart from the attribution and other backlinks they will provide for using your content, the inserted Infographic is specifically added to your blog.
Furthermore, Infographics are intended to contain only brief, clear and understandable text to highlight a key piece of information.
Any content marketing must include infographics. The issue with infographics a few years ago was that they have been used in a format-first manner. Marketers were choosing to publish an infographic without giving much consideration to the story or data that accompanied it.
Infographics have essentially become a convenient way to obtain connections. The world has changed. The good news is that, when used correctly (as a means of visually presenting data and telling stories), infographics can still be very successful. Also, Visual Stories can be told using infographics. Marketers were using infographics as a way to land ties, which is why they earned such a bad reputation. They became a way to land simple ties, rather than concentrating on a story-first approach and deciding the most appropriate content type to present data and details.
The facts and narratives behind such an infographic are what matter most, but so that you can show them in a visual format, stories can spring to fruition and be perceived much more favorably than automatically posting out a press statement or linking to a blog article.
