The Ministry of Community Development and Etihad Airways, the national airline of the UAE, have signed a memorandum of understanding (MoU) to launch the Etihad Senior Emiratis Basma Programme, which offers UAE nationals over the age of 60 an exclusive programme of benefits when flying with the airline. Etihad has also signed an agreement with Abu Dhabi Airports to provide Basma members with a range of added benefits from the Capital’s airport.
On the occasion of the launch, Her Excellency Hessa Bint Essa Buhumaid, Minister of Community Development, emphasised the importance of signing this MoU with Etihad Airways to offer an exclusive programme of benefits and discounts for senior Emiratis. This initiative enhances the quality of future life and enriches social communication for senior Emiratis. The national policy for senior citizens of the UAE is based on partnerships with key entities offering services to this community, and providing them with innovative channels of sustainable collaboration.
Her Excellency said: “The memorandum of understanding with Etihad Airways is a result of continuous efforts, partnership and integration with different public and private sectors in order to disseminate community culture and achieve welfare, happiness and positivity among all categories of the community. The national policy for senior Emiratis aims to raise their quality of life and to provide them with exclusive benefits and discounts.
“The MoU between the Ministry of Community Development and Etihad Airways enhances the Ministry’s vision of supporting senior Emiratis and giving them more facilities to enrich their lives and reward their service and dedication to the nation.”
Tony Douglas, Group Chief Executive Officer, Etihad Aviation Group, said: “Following in the footsteps of our country’s great leadership, Etihad Airways truly values the contribution of the UAE’s senior citizens to our society. It is a great privilege for Etihad to give back to this community with an exclusive and tailored package of benefits. It is with great pride that Etihad is the first airline in the region to offer such benefits, which will be expanded over the coming years.”
Users of the Etihad Senior Emiratis Basma Card will be able to instantly access Silver status with Etihad Guest, the airline’s award-winning loyalty programme. Further benefits include discounts on Etihad Airways flights, when booked through Etihad Airways retail offices.
Members will also receive 25 per cent bonus Guest Miles, discounts on upgrades using miles at the airport, alongside priority check-in at Abu Dhabi International Airport. They will also be entitled to an additional baggage allowance, depending on the class of travel.
Commenting on this collaboration, Bryan Thompson, Chief Executive Officer at Abu Dhabi Airports, said: “Abu Dhabi Airports is eager to collaborate with our key partner, Etihad Airways, on producing tailored and creative offers that will further enhance our customer experience across our services. Through this programme, the national carrier and the capital’s airport are ensuring we are delivering a product that will create a memorable experience to one of our most cherished and appreciated travellers.”
Guests within the programme will also be offered a 10 per cent discount at Abu Dhabi Duty Free, as well as courtesy three-day airport parking at Abu Dhabi International Airport. In addition, these members can take advantage of an upgraded travel experience including entry to the airport’s Al Reem Lounge, where guests can enjoy complimentary food and beverages and an exclusive space to relax prior to travelling. 
