The second Most Noble Numbers charity auction is scheduled to open the floor for bidding on special vehicle plate numbers and mobile numbers in Abu Dhabi on Wednesday, with its proceeds going towards the “1 Billion Meals” initiative.
The auction coincides with Zayed Humanitarian Day, which falls on 19th of Ramadan every year.
The initiative, organised by Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI), is the largest in the region to provide food support to the underprivileged and undernourished.
The auction will be held at the Emirates Palace in the presence of distinguished personalities and philanthropists who are keen to support this humanitarian cause in the month of giving.
At the auction, participants will have the opportunity to bid on five special vehicle plate numbers and ten special mobile numbers.
The auction supports the humanitarian goals of the 1 Billion Meals initiative, which seeks to send one billion messages of hope and solidarity from the UAE to those in need worldwide– especially when food prices are rising globally, and hunger threatens more than 800 million people.
The Most Noble Numbers charity auction is organised by the “1 Billion Meals” initiative and Emirates Auction, in collaboration with Abu Dhabi Police, Emirates Integrated Telecommunications Company (du), and Emirates Telecommunication Group Company PJSC (Etisalat).
The charity auction will offer a set of special Abu Dhabi vehicle plate numbers – most notably the single-digit plate number 2 with code 2 – in addition to three double-digit plate numbers: 11 with code 2, 20 with code 2, and 99 with code 1, and one three-digit plate number – 999 with code 2.
The auction will also put 10 Diamond and special mobile numbers up for bidding – du is putting up five special mobile numbers – 589999996, 586666662, 581111114, 582444444, 586222222; whereas Etisalat is putting up five Diamond mobile numbers – 547444444, 542244444, 542422222, 547799999, 567777722.
The second Most Noble Numbers charity auction in Abu Dhabi follows the first one in Dubai on Saturday, 16th April, which collected a total of AED53 million in support of the 1 Billion Meals initiative.
The single-digit vehicle plate number AA8 sold for AED35 million, and the Diamond special mobile number from Etisalat, 0549999999, fetched AED5 million.
The series of Most Noble Numbers charity auctions offer an innovative concept for business people and philanthropists to support the humanitarian goals of the initiative.
