On the 5th June, THAT Concept Store will be hosting Myrna Ayad – one of the Middle East’s leading cultural commentors and co-author of ‘Sheikh Zayed: An Eternal Legacy’ – for an interview with Anas Bukhash. This event follows the in-store launch of Assouline’slimited-edition book, acting as a look back at our nation’s proud history from inside Mall of the Emirates’ most fashion-forward, experiential store.
Myrna Ayad’s literary homage to the UAE’s founding father is mapped by exclusive interviews, archival photographs and her own personal recollections of Sheikh Zayed, which she co-authored and released to coincide with the country’s fiftieth anniversary. The glossy pages reveal a whole world of artistic depth, focusing on the rich culture Ayad herself has experienced after almost four decades in the region.
Her profound knowledge of the nation’s heritage and sparkling insight promises a very lively discussion, especially withAnas Bukhash as her conversational partner. Famous as the host of one of the UAE’s most popular YouTube talk shows, ‘AB Talks, ’Bukhashstrives to unite people of all ages and backgrounds with his daring questions and purposeful provocations.
Everyone is invited to delve into this country’s rich history with a morning of culture as well as mouth-watering bites. The live interview will be followed by delicious canapes from THAT Concept Store’s array of innovative eateries includingUCHI M’OISHÎ, Around the Block and newly opened No. FiftySeven Boutique Café. Guests will also have the chance to have their copies signed by the author, with ‘Sheikh Zayed: An Eternal Legacy’ being available to buy in-store as part of the Assouline Spring 2021 Ultimates Collection.
Assouline is well-known as the first brand of luxury culture and showcases beyond beautiful books that inspire through various cultural and artistic explorations. It is one of many luxury brands hosted by THAT Concept Store as part of its ever-evolving and exclusive collection, which shoppers can keep an eye on via the THAT App.
Visit THAT Concept Store at Mall of the Emirates between 1pm-3pm on 5th June to join in the fun, and follow @thatconceptstore on Instagram to stay tuned about all of its other upcoming events.
