The Galleria on Al Maryah Island, the ultimate luxury shopping and dining destination in Abu Dhabi, has once again collaborated with acclaimed international fashion illustrator Megan Hess. An evolution of its award-winning SS18 campaign, the continued partnership showcases new and exclusive AW18 collections and The Galleria’s renowned Dining Collection.
The new campaign features two new bespoke illustrations and animations which will be promoted as part of The Galleria’s 360 degree marketing strategy. Set in The Galleria’s central atrium – known as the Great Room – and in prestigious Dining Collection restaurant, COYA, Hess accentuates the experiential nature of The Galleria in her signature style, encouraging guests to enjoy its unique ambiance while capturing special memories and Instagrammable moments.
Zainab Talati, Marketing Director of Gulf Related comments, “Building on the success of our award-winning spring/summer campaign, Megan Hess has once again captured The Galleria’s perfect synergy of luxury fashion and incredible dining options in her new artwork, which illustrates the truly memorable experiences visitors can enjoy with family and friends at our unique location.”
Hess has worked with some of the world’s most covetable brands, such as Dior and Fendi, and has just launched her sixth book ‘Iconic: The Masters of Italian Fashion,’ celebrating revered designers including Dolce & Gabbana, Gucci and Armani, all of which are available at The Galleria.
Year on year, The Galleria continues to build on its reputation for producing award-winning advertising campaigns. This season’s series will be featured within top tier magazines and across digital channels to highlight the location’s prestigious mix of iconic fashion, fine jewellery and watch boutiques, as well as its world-class Dining Collection, which together set the destination apart as the most exciting luxury retail and culinary hub in the Middle East.
