Abu Dhabi Tourism & Culture Authority Gets Set To Welcome Students Onto Annual Tourism Youth Summer Programme

Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi) is getting ready to accept a fresh batch of students to its yearly Tourism Youth Summer Programme, an ongoing project that aims to find and inspire the next generation of tourism professionals for Abu Dhabi.

The three-week course will run from July 24th to August 11th and will incorporate both instructional workshops and seminars, as well as work placement for all attendees, where all students will gain first-hand experience into the destination’s hospitality and tourism sectors and the role they play in the development of the emirate.

Now in its eighth year, the camp will be held from 9am to 3pm every day at several hotel establishments across the emirate, including Eastern Mangroves Hotel and Spa by Anantara, the Ritz-Carlton Grand Canal Abu Dhabi, Yas Viceroy Abu Dhabi, St Regis Abu Dhabi Corniche, the Fairmont Bab Al Bahr, the Rosewood Abu Dhabi, the Shangri La Hotel and Traders Hotel and the Sofitel Abu Dhabi Corniche.

“We are expecting to see 50 new students join the programme this year, and they will be exposed to the idea of Abu Dhabi as a tourism and cultural destination,” said Fatima Nasser Al Melhi, Industry & Tourist Guide Training Unit Head at TCA Abu Dhabi. “They will get the opportunity to experience a tourism-related entity where they will get to see the different components of the tourism industry and how they help contribute to the development of the country.

“At the end of the programme, each student will be equipped with invaluable knowledge and experience about the various aspects of tourism and culture and its crucial role in Abu Dhabi’s future; the role they play in the emirate’s economic diversification and socio-economic development.

“Tourism is one of the largest employers worldwide and the sector has an extremely important role to play in economic sustainability, yet there is often the belief that having a job in tourism equates to little in the way of career advancement. By running this programme, we want to challenge this assumption and prove that there are many opportunities for progression in the sector.”

During the camp, which is open to UAE Nationals only, the 50 girls and boys aged between 18 and 21 will take part in a number of workshops, which will be held in English, covering a range of topics from culture, hospitality, aviation, tour operations, events, attractions, sports tourism, entertainment and entrepreneurship. The students will also hear from Emirati guest speakers from the industry, who will share their thoughts and experience in the industry, and also enjoy a field trip to the Qasr Al Hosn Exhibition.

After a first week of introductory presentations, the students will then be placed in a summer job for eight days to gain experience in one of the leading tourism entities in Abu Dhabi.

The Tourism Youth Summer camp will then culminate with a graduation ceremony later in the year.

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For further information about the Programme, please email tourismyouth@tcaabudhabi.ae

The District Announces Great Summer Ahead and Releases Limited Early Bird Tickets

The District, a flagship event in this year’s Abu Dhabi Summer Season by Abu Dhabi Tourism and Culture Authority from August 18th through to September 17th at the du Forum, Yas Island announces some of the activities lined up for the youth aged 14 to 22 years old.

The District is a one-of-a-kind space where young people can socialize, play, create, explore, find inspiration, make connections or even disconnect if that’s what they’re in the mood for. Designed as a micro-city, the venue is comprised of five distinct zones called The Street, The Block, The Alley, The Park and The Yard, each with its own range of activations, programming and special guest appearances.

Early bird tickets are now on sale until July 17th via www.thedistrict.me/tickets/, Virgin Megastore and Ticketmaster. Early bird prices are:

Weekday Pass: 75 AED

Weekend Pass: 130 AED

Season Pass: 750 AED

The District will be open seven days a week from 12:00pm to 10:00pm.

For more information, visit www.thedistrict.me or follow The District on Facebook, Twitter, Instagram, and Snapchat, #IAmTheDistrict, #ADSummer, #InAbuDhabi.

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Eid Al Fitr Celebrations At Ferrari World Abu Dhabi

Ferrari World Abu Dhabi is inviting guests to celebrate Eid Al Fitr at the Park from Thursday 7th to Saturday 9th of July. The world’s first Ferrari-branded theme park will host an array of colourful decorations and traditional shows and activities from across the GCC as it extends its hours of operation until 10pm from Wednesday 6th to Saturday 9th July.

The popular La Piazza Stage will host popular heritage performances to entertain guests with the traditional Emirati ‘Al Ayala’, ‘Harbia’ and ‘Khaleeji’ female dance, as well as the ‘Al Jenadriyah’ dance from Saudi Arabia and the Omani ‘Al Az’i’.

The Park will put on special Eid activities and entertainment for the little ones as well, including a balloon twister, face painter, henna artist, falcon handler and a bubble performer. The children art area next to the stage will get the kids crafty as they create lanterns, tissue paper stained glass and color in Eid illustrations.

Following Eid traditions, ‘Eidiyah’ will be handed out to young guests (age 18 and below) consisting of a voucher worth AED10 that is redeemable at any merchandise location at the Park.

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Ferrari World Abu Dhabi ticket prices start at AED 230 for juniors (guests below 1.3m) and AED 275 for adults (above 1.3m). For more information on Eid Al Fitr celebrations and ticket prices, please visit www.ferrariworldabudhabi.com

Increased Preference For Staycations Over Vacations Seen This Summer In The UAE

Leading hoteliers are reporting a growing trend for ‘staycations’ in the UAE, with residents opting for the convenience of local luxury ahead of long vacations abroad. The St. Regis Saadiyat Island Resort, Abu Dhabi is preparing for an influx of UAE residents and GCC travelers during what many would expect to be the region’s low season, as guests realize that prestigious UAE resorts offer an accessible and surprisingly affordable summer break when compared with destinations overseas.

Set on the pristine white natural beaches of Saadiyat and framed by the prestigious Saadiyat Beach Golf Course, the resort offers UAE residents and visitors an ideal haven for ultimate relaxation combined with bespoke services.

Redefining the timeless art of living, guests will have the opportunity to experience Mediterranean living complemented by the century-old St. Regis Butler Service, close to home, yet far away from the pressures of city life.

As a travel alternative, guests can escape the exorbitant costs of long hotel stays and high-taxed flights, and choose from one of the resort’s 377 luxurious guest rooms and suites that feature private terraces with expansive views of the Arabian Gulf, all offering high speed Wi-Fi.

“When planning a holiday, we often look past the wonderful places that are just on our doorstep, and which could be less stressful on our pockets. The resort is a secret hideaway in Abu Dhabi and a home away from home for elite travellers,” said Marwan Fadel, Area Director of Sales and Marketing at the hotel. “Our luxury surroundings, state-of-the-art amenities and distinctive St. Regis service contribute to every guests’ ideal staycation.”

A myriad of leisure and recreational facilities are available for guests to unwind with family, friends and loved ones, complemented by tantalizing leisure and culinary summer packages.

St. Regis guests can spend the day by one of the resort’s three outdoor pools or on the pristine private beach, and stay fit at the 3500sqm St. Regis Athletic Club, with facilities spread over two levels ensuring every fitness need is catered to.

For pure relaxation Iridium Spa offers divine treatments tailored to each guest, in a transcendental environment with a range of massages, facials and relaxation programs in addition to Hammam treatments.

For the golfing enthusiast, the ultra-luxury brand hotel and resort has earned a reputation for creating a world-class and bespoke golf experience, on Saadiyat Island, boasting three championship caliber courses.

As part of the St. Regis famed brand hallmarks of family traditions, The St. Regis Saadiyat Island Resort, Abu Dhabi’s attention to the finest detail extends to the youngest ones in the family, offering a range of amenities from child-sized robes and slippers and a step stool just for the little ones, to engaging activities.

Younger aficionados will take delight at The Sandcastle Kids Club, an adventurous and enchanting play area in a safe environment, featuring a children’s swimming pool, sandpit, board games, movie area and a nap zone for toddlers, all managed by the trained team at Sandcastle Club.

Catering to a family’s culinary needs are the resort’s award winning dining venues, which include Oléa, a Mediterranean-inspired all day dining restaurant offering complimentary breakfast with guests’ stays; Sontaya, a Southeast Asian restaurant; Turquoiz, a beach restaurant and lounge; and the fine dining 55&5th, The Grill.  Dining options include special menus for children.

Conveniently located 10 minutes from the center of the UAE’s Capital, the resort offers thoughtfully tailored packages that provide families an eclectic selection of activities outside the resort grounds, ranging from exhilarating rides at Ferrari World Abu Dhabi, creating a splash at Yas Waterworld, to learning more about falconry – a close-to-nature traditional aspect of UAE culture.

Guests also have access to a high-end retail and entertainment complex named ‘The Collection,’ which includes shops and restaurants in close proximity to the resort.

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Etihad Airways Opens World Leading Abu Dhabi First Class Lounge & Spa

Etihad Airways has today officially opened its new flagship First Class Lounge & Spa at Abu Dhabi International Airport’s Terminal 3. The spectacular new space showcases the airline’s commitment to providing unparalleled and aspirational hospitality experiences.

Inspired by the world’s most prestigious hotels, private members’ clubs and fine dining establishments, the lounge is an ultra-exclusive lifestyle environment which tells the airline’s acclaimed guest experience and hospitality story with unrivalled design, style and comfort, world class dining, and bespoke beauty and relaxation services.

The lounge features 16 unique zones designed to ensure that guests can relax, re-energise and be entertained in total luxury before boarding their flight. An à la carte restaurant, showcase bar, fitness room, cigar lounge, Six Senses Spa, Style & Shave barbers, nail bar, TV room, secluded relaxation room, prayer room and children’s play room ensure that all guests receive a highly personalised experience and intuitive service.

Peter Baumgartner, Etihad Airways’ Chief Executive Officer, said: “Our new First Class Lounge & Spa is the jewel in the crown of our new lounge offerings worldwide and represents the best of our home city of Abu Dhabi. It is a showcase of intelligent product design, innovation, ‎and superlative hospitality and service. This is not just a lounge but the ultimate airline hospitality experience and one which perfectly mirrors Etihad Airways’ evolution into the best airline in the world.

“Continuing our journey of innovation, this new dedicated First Class environment demonstrates our on-going commitment to developing world-class products as we continue to reimagine travel.”

 

Measuring just under 1,700 m², and boasting expansive views of the airport, the new facility is open round-the-clock for the exclusive use of guests of The Residence, Etihad First Class, Etihad Guest Exclusive, Etihad Guest Platinum members (plus one guest), Etihad Airways Partner (EAP) airline First Class guests, EAP ‘Invitation only’ members (plus two guests) and EAP equivalent Platinum members (plus one guest).

Shane O’Hare, Etihad Airways’ Senior Vice President Marketing, said: “We are reimagining service and hospitality. Whilst this physical environment is truly remarkable, we have placed special emphasis on creating an aspirational luxury lifestyle space in line with our legendary inflight service offering. The result is the finest airline lounge and spa experience in the world.”

Guests of The Residence enjoy the exclusivity of their own private space discreetly located adjacent to the main lounge entrance. The secluded area boasts a dedicated Savoy-trained Butler, custom-made Poltrona Frau Italian leather armchairs and sofas, its own shower room stocked with a range of Acqua di Parma products, a prayer room, and private dining.

Guests of the First Class Lounge & Spa will be attended to by a number of expertly trained staff – all of whom have undergone a rigorous selection process. The lounge features a General Manager, Concierge, Maître d’Hotel, Savoy-trained Butlers, chefs and mixologists among its highly trained lounge team.

The Executive Chef brings with him immense experience from a long career with leading hotel brands including Ritz Carlton, Shangri-La, and Intercontinental. His team of skilled Sous Chefs, Demi Chefs, and Chef de Partie create superior haute cuisine dining served at an à la carte dining area. Menus are changed frequently and feature a choice of Arabian, Indian and international cuisine made to order at any time of day. The kitchen prepares all dining in-house using the freshest, locally sourced, seasonal produce. Guests will also be able to experience a unique five-course Emirati tasting menu, developed by chefs from Mezlai at the prestigious Emirates Palace Hotel in Abu Dhabi. A casual dining and bar snack menu is also provided.

The sculptural showcase bar, which is now a striking feature of Etihad Airways’ new collection of global lounges including the recently opened New York and Melbourne facilities, is stocked with 75 premium spirits, champagne and aperitifs.

A bespoke cocktail menu has been specially developed in partnership with leading London-based beverage consultancy Fluid Movement. The signature mocktail drink is the Abu Dhabi, which uses Middle-Eastern flavours such as aromatic cold brew coffee infused with cardamom and sprayed with delicate rose water. All mocktails and cocktails featured on the menu are one-of-a-kind and have been named after Etihad’s leading destinations including New York, Melbourne, Shanghai, Paris, Mumbai, Sydney and London. Using ingredients inspired by these cities, cocktails and mocktails are all hand-created by specially trained mixologists, using syrups and garnishes such as candy floss and dehydrated rhubarb. The bar also offers a selection of ‘modern classics’, such as the Mach 10 Mojito. Negroni lovers will be delighted to know their favourite aperitif is mixed, barrelled and aged behind the bar.

The cigar lounge provides a choice of nine carefully selected brands including Hoyo de Monterray, Cohiba, Bolivar, Montecristo, Arturo Fuente and Romeo Y Julieta from its own humidor. Each has been expertly matched with a number of whiskies and cognacs.

The Six Senses Spa comprises three treatment rooms with shower facilities. First Class guests can enjoy a complimentary treatment, while guests in The Residence are offered two complimentary treatments.

In keeping with a focus on health and wellbeing, the Relax & Recline area features a large video wall made up of 27 individual screens, soothing sound and lighting, and is furnished with six Poltona Frau leather recliners. The fitness room is equipped with state-of-the-art Technogym treadmills and cross trainers, and male and female washrooms and showers.

The Style & Shave area is staffed by talented barbers offering a series of hair and shave services, including one complimentary express treatment and a shoe shine service. The nail bar provides hair and nail services, including nail art, and one complimentary express treatment.

H.E. Eng. Mohamed Mubarak Al Mazrouei, Chief Executive Officer of Abu Dhabi Airports, said: “We are delighted to support Etihad Airways with the launch of their First Class Lounge at Abu Dhabi International Airport. This new facility will offer guests a truly exclusive and premium experience, and is a reflection of the continued commitment by the airline and the airport to offer the best possible services to passengers flying through the UAE capital.”

From an interior design perspective, the principles of style, space and serenity are complemented by Etihad Airways’ distinctive ‘Facets of Abu Dhabi’ branding. With its geometric patterns and colour palette inspired by the UAE landscape, it is the ultimate expression of 21st century Arabian modernism.

The new  facility adds to the airline’s expanding collection of 14 Premium Lounges including those recently launched in New York and Melbourne in addition to Premium Lounges in Abu Dhabi (Terminals 1 and 3), Frankfurt, London, Manchester, Dublin, Paris, Washington DC., and Sydney. At Abu Dhabi Airport, Etihad Airways also operates a dedicated Premium Lounge within the unique US Preclearance facility, and a Premium Arrivals Lounge. A new First and Business Class Lounge at Los Angeles LAX airport will follow in the coming months.

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Etihad Airways Unveils Global Fashion Week Sponsorship

Etihad Airways, the national airline of the UAE, today announced a comprehensive new global agreement with WME | IMG to become a major long-term partner to the fashion industry by supporting 17 fashion week events around the world annually.

Under the agreement, which is the first multinational, multi-year airline sponsorship supporting the fashion industry, Etihad Airways will become the official airline of fashion week events in New York, London, Milan, Berlin, Sydney and Mumbai. These are New York Fashion Week: The Shows, MADE Fashion Week, London Fashion Week, London Collections: Men, Milan Fashion Week, Milano Moda Uomo, Mercedes-Benz Fashion Week Berlin, Mercedes-Benz Fashion Week Australia and Lakme Fashion Week (Mumbai).

Etihad Airways Partners, which includes seven airlines in which it holds minority equity stakes, will also be party to Etihad Airways’ agreement with WME | IMG, whose fashion portfolio includes 30+ fashion events around the world and affiliates IMG Models, Art + Commerce and The Wall Group, which manage fashion’s icons across modelling, photography and styling.

Alitalia, Jet Airways, airberlin, Air Serbia, Air Seychelles, NIKI and Etihad Regional will help fashion’s insiders arrive, connect and present at the industry’s key moments throughout the year.

James Hogan, Etihad Airways’ President and Chief Executive Officer, said: “This is a ground-breaking new partnership for Etihad Airways. Together with WME | IMG, we have created a unique marketing relationship that now connects the international fashion community across our key markets.

“Fashion weeks and Etihad Airways represent an ideal brand fit, as we share attributes of being remarkable, ambitious and innovative. These characteristics are exemplified in our renowned service and hospitality offering. Likewise, design and style are important cultural interests to many of our guests.

“This is a landmark deal because it goes beyond traditional sponsorship and is a world-first agreement for an airline group. As a result of our business model, Etihad Airways Partners will collectively unveil a wide range of exciting new fashion initiatives for guests in our home market of Abu Dhabi and throughout the world.”

Ariel Emanuel, Co-CEO of WME | IMG, added: “Etihad Airways is the perfect partner for an industry that values creativity, design and outstanding service. We are proud to be working with them to develop programs that are tailor-made for the fashion industry.”

Etihad Airways and its Partner airlines will develop travel-oriented relationships with fashion designers, models, stylists, journalists, photographers, suppliers and sponsors. In addition, Etihad Airways will create original guest-focused promotions and offers for the industry at large.

Etihad Airways will debut its fashion week presence during Mercedes-Benz Fashion Week Australia, which runs from 15 to 20 May, 2016 in Sydney. From there, Etihad Airways will sponsor five additional events in 2016 – in Berlin, Mumbai, New York, London and Milan – before extending to a total of 17 men’s and women’s fashion events in 2017.

This major new initiative marks a core element of Etihad Airways’ sponsorship strategy.  This will see increased collaboration across the Etihad Airways Partners, bringing both brand development opportunities and economies of scale to all partners.

Moving forward, Etihad Airways is putting additional focus on three core lifestyle interests that drive competitive advantage from sponsorship: food, fashion and football.

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In March 2016, Etihad Airways announced a multi-year partnership with WME | IMG’s Taste Festivals Ltd, organisers of the world’s leading restaurant events since 2004. The airline, along with many of its Etihad Airways Partners, will have a presence at 14 Taste Festivals in 2016.

Etihad Airways has a number of football partnerships, including shirt sponsor and official partner of Manchester City Football Club, Manchester City Women’s Football Club, New York City Football Club, Melbourne City Football Club and Melbourne City Women’s Football Club. Etihad Airways is also the official airline partner of Al Ain Football Club, Al Ittihad Football Club and Major League Soccer in the United States.

The airline also remains committed to key sponsorships which promote Abu Dhabi as a business and leisure destination. Its many current partnerships include Formula 1 Etihad Airways Abu Dhabi Grand Prix, Abu Dhabi HSBC Golf Championship, Abu Dhabi Tour, Abu Dhabi World Professional Jiu-Jitsu Championship and Mubadala World Tennis Championship.

New Saraydan Turkish Café Concept Launched From Abu Dhabi

With a promise to surprise and delight, and a grand opening befitting the presence of the country’s ambassador to the UAE, a new and dynamic culinary concept has been launched today from Abu Dhabi – Saraydan Turkish Café.

Saraydan meaning “from the palace”, promises an authentic café, restaurant, and bakery experience, inspired by Ottoman palace cuisine to suit both the sweet and savoury palate.

The unique food and beverage concept, say its owners, Retailistic, the retail arm of Mubarak and Brothers Investments (MBI), will see strong immediate demand in Abu Dhabi, followed by likely expansion across the UAE, and later the GCC and beyond.

“We believe that everyone loves good Turkish food, but that not everyone fully appreciates the wide variety and truly authentic tastes of centuries-old Turkish cuisine, and this new level of authenticity is what Saraydan is able to deliver in an informal yet tasteful environment,” said Banu Tas, Vice President, Asset Management & Retail, at MBI.

Saraydan provides traditional Turkish food, from the recipes of Turkish grandmothers hundreds of years ago. Contributing to its authenticity is that every aspect, from the ingredients and Ottoman inspired interiors of the café, to the chefs who have been prudently handpicked from Turkey. Saraydan has recently added an extended menu (in English and Arabic), a delivery service and catering to corporate and party functions.

The first outlet has opened at Deerfield’s Mall in the Khalifa City A/Shahama area of Abu Dhabi, a rapidly growing vibrant community which includes 150,000 people living nearby, as well as some of the 500,000 cars that pass by on the Dubai-to-Abu Dhabi highway every week.

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Saraydan was officially opened by Mohammed Al Haj, Chief Executive Officer of Mubarak and Brothers Investments (MBI), in the presence of the Turkish Ambassador to the UAE, Mr. Mustafa Levent Bilgen, high ranking guests, members of the management team, and media. Live cooking of baklava was demonstrated by Saraydan chefs, in an atmosphere of live music and entertainment.

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