Cultural Visitor Experience In Store For F1 Race Fans As TCA Abu Dhabi Lines Up Double Grand Prix Oasis Promotion

Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi) is set to wow race fans this weekend with displays of authentic and traditional cultural activities in its most immersive F1 visitor promotion yet for this year’s Oasis Fan Village at the 2015 F1 Etihad Airways Abu Dhabi Grand Prix, running November 26-29, 2015.

Having joined forces with a number of key stakeholders, the authority will mount two promotional pavilions in the Main and North Grandstand Oases within the state-of-the-art Yas marina Circuit to introduce visitors to Emirati culture, live traditional activities and key destination products and events.

“With another sell-out 60,000 fans expected, our aim is to enable fans to experience an authentic multi-sensory Abu Dhabi experience within a cultural space emphasising the nation’s heritage,” said Faisal Al Sheikh, Events Bureau Director, TCA Abu Dhabi. “We have gone all out this year to ensure visitors can see, hear, touch, taste and smell the emirate’s experiences and explore more of Abu Dhabi’s attractions during their stay.”

The Main Oasis cultural pavilion with reflect a theme exploring the emirate’s traditions and modern culture. Visitors will be presented with an array of live traditional activities and crafts exploring Emirati culture featuring falconry, cooking displays, handicrafts, calligraphy, henna painting and live traditional music and dance performance such as Al Ayaalah and Rababa. Race fans will also be invited to sample Arabian coffee, a reflection and symbol of Arabian hospitality.

Joining the pavilion will be the new Sheikh Zayed Desert Learning Centre, an integral part of the development of Al Ain Zoo. The Centre’s exhibition over five galleries is an exploration of the natural and cultural history of the Arabian desert, and of deserts worldwide. Visitors will be greeted by a falconer and his bird with who they can pose for souvenir photos to commemorate their visit.

Within the pavilion,, the emirate’s destination website, will provide sporting fanatics an opportunity to get on their bike for an interactive ‘cloud biking’ tour of the emirate’s top sights, with their progress charted on large screens. Meanwhile, an engaging iPad competition for a chance to win a five-night holiday in Abu Dhabi with flights from Etihad Airways, the national airline of the UAE, will be up for grabs, together with many other giveways.

Across the circuit on the North Grandstand concourse, a mega-20 metre long 3D #InAbuDhabi model will provide fans with social media photo opportunities with all tagged posts visible on large screen social media aggregator in the cultural pavilion.

Guests to the North Oasis cultural pavilion will be presented with a variety of authentic experiences which explore the emirate’s culture and heritage through two theme zones. The Interactive History zone reflects a window to the past through the modern lenses of today, charting the history of Abu Dhabi and features authentic Emirati lifestyle and crafts.

The pavilion’s Emirati Music Experience is an interactive exhibition features a retrospective look at the musical history of Emirati culture to fill a gap in the UAE Heritage sector for traditional Music, capturing the past and the future. Sound showers – advanced speaker technology which targets audio to specific space – will play traditional Emirati tunes and poetry for visitors to enjoy.

Delivered by TCA Abu Dhabi with the support and participation from Abu Dhabi Media, Hamdan Bin Mohammed Heritage Centre, Al Ain Zoo, the General Women’s Union, Khalifa Fund for Enterprise and Development and Sougha, the Oasis pavilions are open to all ticket-holders from Thursday to Sunday.

Etihad Airways Welcomes Guests Travelling On The Airline’s First A380 Flights Between Abu Dhabi And The US

Etihad Airways, the national airline of the United Arab Emirates, celebrated the highly-anticipated arrival of its award-winning Airbus A380 service at New York’s John F. Kennedy International Airport (JFK), welcoming and thanking guests travelling on the first flights between two of the world’s top travel destinations.

Yesterday marked the US debut of the airline’s exclusive A380 service, including The Residence by Etihad™, the only commercially available three-room suite in the sky, luxurious First Apartments, comfortable Business Studios and Economy Smart Seats. The A380 now serves guests travelling on one of the airline’s two daily flights between Abu Dhabi and New York.

Etihad Airways A380 JFK Flags

“The arrival of our A380 service at JFK International Airport is an important milestone for Etihad Airways as we respond to increased demand from our guests travelling between Abu Dhabi and New York and it represents the significant growth our airline has undergone in just 12 years of operation,” said James Hogan, Etihad Airways’ President and Chief Executive Officer. “Etihad Airways has stayed ahead of the competition by providing our guests with the luxury, comfort, and hospitality they expect and deserve when they fly with us, and by remaining focused on continuing to transform the air travel experience across all cabins of service.”

Mr Hogan continued: “The revolutionary products found onboard Etihad Airways’ fleet of A380s completely reimagine commercial aviation standards and we are proud to bring them to our guests travelling between the US and Abu Dhabi.”

The introduction of the airline’s signature A380 travel experience comes just in time for the busy holiday travel season, as well as to serve guests travelling to the 2015 Formula 1 Etihad Airways Abu Dhabi Grand Prix taking place from 27 to 29 November 2015.

The inaugural Abu Dhabi to New York A380 flight EY 103 landed at JFK International Airport yesterday. The return JFK-AUH flight EY102 arrived into Abu Dhabi this afternoon.

Guests staying in The Residence by Etihad enjoy the ultimate in luxury travel, both on the ground and in the air. From a chauffeur-driven limousine service to Concierge Service and private check-in at the airport, every part of the travel experience is seamless and discreet. Guests of The Residence will also enjoy the airline’s newly opened First and Business Class Lounge, featuring a dedicated area for their exclusive use.

Located on the forward upper deck of the A380, The Residence is available for US$32,000 one way between Abu Dhabi and New York – for either single or double occupancy. The ultra-private, three-room suite features a living room with a 32” LCD monitor, bedroom with a double bed, separate en-suite shower room, and dedicated Butler trained at the Savoy Academy in London to look after the needs of its discerning guests. The revolutionary cabin also comes with a private chef ready to custom-create menus to order.

The nine First Apartments in First Class are private living spaces featuring a reclining Poltrona Frau leather lounge chair and ottoman, which opens up to become a separate 80.5 inch long fully-flat bed. This marks a 74 per cent increase in space from Etihad Airways’ current award-winning First Class Suites. Each Apartment features a 24-inch flat-screen television, a chilled mini-bar, personal vanity unit, and wardrobe. A fully equipped shower room is available for the exclusive use of First Class guests.

A total of 70 Business Studios, set in a 1-2-1 configuration, are located on the upper deck of the A380, all offering direct aisle access, a fully flat bed of up to 80.5 inches long and an increase of 20 per cent in personal space.

The Lobby, a luxurious lounge located between the First Class and Business Class cabins, features two comfortable leather sofas and a staffed bar serving a wide selection of hot snacks and refreshments, perfect for relaxing and socialising.

The main deck features 415 Economy Smart Seats which offer unique ergonomic fixed-wing headrests, lumbar support and an 11-inch personal, high-definition monitor screen to enjoy over 750 hours of on-demand movies and series, improved gaming and live TV programming via the state-of-the-art Panasonic eX3 entertainment system.

Also unique to Etihad Airways, the airline offers a dedicated inflight child care assistance programme for families, led by a Flying Nanny available onboard long-haul flights and trained by the world renowned Norland College.

Since its launch in 2013, the Flying Nanny has become a key feature on Etihad Airways’ long haul flights, providing a ‘helping hand’ to families and children and creating fun and memorable moments with games and activities.

The Residence by Etihad is exclusive to Etihad Airways’ fleet of A380s, which currently serve London’s Heathrow, Sydney and now New York’s JFK, with services to Mumbai and Melbourne scheduled to begin on 1 May 2016 and 1 June 2016, respectively. The airline’s A380 fleet will grow to a total of 10 aircraft.

Guests on all Etihad Airways flights from Abu Dhabi International Airport (AUH) to the airline’s six US ports of entry, including New York’s JFK Airport, are processed through the US Customs and Border Protection (CBP) Preclearance facility, which allows them to clear all US immigration and customs checks in Abu Dhabi and arrive at their US destination as domestic passengers. Other US airports served by Etihad Airways include Chicago (ORD), Dallas-Fort Worth (DFW), Los Angeles (LAX), San Francisco (SFO) and Washington’s DC (IAD).

Vice President Of The Princeton Review, USA In Partnership With Score Plus Education Group Unveils The Re-Designed SAT Exam Nationwide In UAE

More than 90 high school administrators profited last week from a rare opportunity between November, 15-16, 2015: an appearance in UAE by the Vice President of The Princeton Review USA, Michael Gamerl.

A 25-year veteran of one of the world’s leading test preparation company, The Princeton Review, USA, Mr. Gamerl presented the first national seminar of its kind, “The School Counselors Toolkit for Re-Designed SAT” to address how the changes to this test will affect students countrywide. The event was organized by Score Plus Education Group, in collaboration with Dao M. Le, Regional Senior Commercial Officer for the Gulf and Commercial Counselor and Manal El Masry, Commercial Specialist from the Commercial Section of the U.S. Embassy in Abu Dhabi, UAE and Michael Zaug, International Sales Director, Penguin Random House, New York, USA.

The seminar was held in Abu Dhabi, Al Ain and Dubai where counselors from more than 50 high schools throughout the 3 Emirate cities met to find out about the future of the SAT, an exam used for college admissions not only in the USA but also in other countries such as Qatar, UAE, Jordan, Lebanon, Egypt and Singapore. Likely in response to increased competition in the standardized test market, ETS, makers of the SAT, are in the process of overhauling the test. The redesigned SAT will be administered for the first time in UAE in May, 2016, and will test more advanced skills than the current one.

Michael began his career with The Princeton Review teaching SAT preparation as an undergraduate student in the USA and since then has seen the SAT evolve more than six times. However, Michael warned counselors, this redesign is more substantial than past changes. He encouraged counselors to remind students of the remaining opportunities to take the current SAT in December, 2015, and January, 2016.

“Imagine the current SAT is an apple and the new test is an orange,” Michael said. “After January, that apple is going away for good. For students who prefer apples, we need to make sure they get their apples.”

Counselors were able to ask questions throughout the event. One common question was whether schools will accept the current SAT for younger students, especially those who will graduate in 2017 or later. Michael’s answer was that there is no clear policy covering all American colleges and that students need to research their top choices schools to see if any such limitation exists. As SAT scores are valid for five years, those who take the current SAT may not be precluded.


Michael also explained the stark similarities between the redesigned SAT and the ACT: no penalty for wrong answers; four answer choices per question; more emphasis on advanced math, punctuation, and reading comprehension, among others. In many ways, Michael said, the new SAT will become “like the ACT, but harder.”

Many counselors also asked how colleges will interpret scores for the new SAT. The current test is scored on a scale of 600 to 2,400, whereas the new test will be scored on a scale of 400 to 1,600. Michael explained that after the first redesigned SAT is scored, College Board, the company that markets the SAT, will release concordance tables to colleges which show new SAT scores and their equivalent ACT and older SAT scores.

Counselors tried out sample questions themselves to experience the challenge their students will need to face. Many were surprised by the wide gap between the tested material and the content covered by school curricula.

Ritu Kalwani, Executive Director of Score Plus Middle East and India, alumnus of Babson College, Boston, USA, mentioned, “The Knowledge and Human Development Authority (KHDA) in partnership with the American accreditation body, New England Association of Schools and Colleges (NEASC) has set of expectations, including that for assessment and graduation requirements from US curriculum schools in Dubai. Any student who seeks UAE equivalency standing for his or her High School Diploma has to submit a minimum score of 400 points out of the total 800 points in SAT I Math section along with good TOEFL scores. Similarly, Abu Dhabi Education Council (ADEC) applies the policy for the American schools in the Abu Dhabi, Al Ain and Western Emirates to meet the high school graduation requirements centered on various parameters encompassing SAT I Math Score of no less than 400 points as well. ”

On this note, Ritu Kalwani urged schools at the counselor events across Abu Dhabi, Al Ain and Dubai to guide their students and parents well in advance on the New SAT Math section in May 2016 so that the students are better prepared for the new test format.

Overall, counselors came away from the event with their questions answered, and with a strong understanding of the new SAT test and testing opportunity, the ACT exam by ACT International, USA.

“It was a pleasure to attend. Information conveyed was very helpful. All efforts really appreciated,” High School Counselor at Abu Dhabi International School, Jihan El Mouallem said.

“I was highly impressed with the counselor event. It was highly appreciated and I received positive and helpful information,” High School Counselor at Sharjah American International School, Leila Chammas agreed.

Dareen Nazih Sayeh, Counselor at Al Sanawbar School supported the counselor event in Al Ain city by endorsing that, “It was a beneficial workshop. We got a better understanding of the re-designed SAT. Thank you.”

“Again- thank you all for putting together such a wonderful event.  I found it really insightful and Michael is an enthusiastic and engaging presenter,” Dubai School Counselor at Collegiate American School, Sophia Bazile confirmed.

Counselor of Indian ICSE Board curriculum school – Ambassador School in Dubai, Roma Joshi also said, “Mr. Gamerl was a pleasure to interact with. It was wonderful and gave a lot of information about the SAT & Redesigned SAT and ACT.”

Yas Marina Circuit Unveils The Secrets Behind The 2015 Abu Dhabi Grand Prix In Numbers

Ahead of the exciting Formula 1 season finale in Abu Dhabi, Yas Marina Circuit has lifted the lid on some of the preparations involved in making sure the venue is ready for the sell-out, capacity crowd of 60,000 local and international visitors arriving this week.

Working with the precision and coordination worthy of a Hollywood production, Yas Marina Circuit staff and specialist contractors have been busy behind the scenes to ensure yet another spectacular weekend of entertainment and sporting action awaits at the 2015 FORMULA 1 ETIHAD AIRWAYS ABU DHABI GRAND PRIX – the exxciting climax to the F1 season.

Feeding so many hungry race goers means that catering is top of the agenda. In both the grandstand and corporate hospitality areas (excluding the Paddock), a huge team of more than 1,900 staff will be on hand to ensure stomachs are well fed, and they will serve almost 30,000 meals to the public, while staff themselves will consume more than 12,000 meals to keep them fully fuelled for the mammoth task of feeding 60,000 people from more than 170 countries.

The task of moving the Formula 1 machine from country to country has also swung into action. The teams equipment has arrived from Brazil on six special charter flights, with each flight laden with more than 90 tonnes of Formula 1 gear.

In addition to the airfreight, Abu Dhabi’s Khalifa Port will also handle 140 containers filled with extra kit so that the F1, GP2 and GP3 teams are fully prepared to put on yet another thrilling display of motorsport action during race weekend.

More than 400 logistics contractors, using 60 forklift trucks at Yas Marina Circuit alone, have coordinated this huge operation – a combined air and sea freight totaalling 750 tonnes.

Guests will enjoy more food and drink options than in previous years, with 56 outlets – a mix of mobile kitchens, concessions and bars, as well as the new after-party venue, MAD.

Maintenance of the circuit has been in progress for months. A team of gardeners has been working constantly to lay 75 acres of landscaped grass, and plant a total of 715 palm trees and 150,000 flowers in preparation for the event.

One of the final tasks before race weekend is to put the finishing touches to the iconic 5.5km track. The world famous Yas blue colour paint that adorns the track was chosen as the shade most closely resembling the seas of the Arabian Gulf. Called pantone 321, the colour is unqiue to Yas Marina Circuit.

A team of six specialist contractors will lay a total of 8,550 litres of paint to ensure the track looks its best. The paint is water-based, which is suitable for Abu Dhabis dry conditions, and the team will apply 4,500 litres of Yas bluepaint, 720 litres of ivory, 1,440 litres of red and 1,440 litres of white paint.

The track’s distinctive white edging is the last part of the painting process. These lines must be painted four times, meaning the painting contractors will have to cover a distance of 26 kilometres, including pit lane lines, applying about 450 litres of white paint.

Abu Dhabi Business Tourism Targets Spanish Market

Leading business tourism entities in Abu Dhabi have joined Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi) at the European Incentive, Business Travel & Meetings Exhibition (IBTM World) trade show in Barcelona, Spain, to raise awareness of the services and products they offer, and to promote the emirate for business-focussed visitors.

Sixteeen participants have signed up to join the Abu Dhabi pavilion at IBTM World (previously called EIBTM), the leading global event for the meetings, incentives, conferences, events and the business travel industry, which expects to attract more than 15,000 MICE industry professionals to the three day event from November 17-19.

The pavilion is the biggest ever deployed at the event by TCA Abu Dhabi, and will include for the first time a representative from Abu Dhabi Chamber of Commerce & Industry, TCA Abu Dhabi Cruise, Al Burj Travel & Tours and the Armed Forces Officers Club & Hotel.

Also joining the delegation will be the Abu Dhabi National Exhibitions Company (ADNEC), The Vision Destination Management company, 1001 Events, SNTTA Emir Tours & Travel LLC and Abu Dhabi Motorsports Management as well as high-end hotel chains including the InterContinental Abu Dhabi, The St. Regis Saadiyat Island Resort, Abu Dhabi, Yas Viceroy Abu Dhabi, the Ritz Carlton Abu Dhabi, Grand Canal, Crowne Plaza Yas Island, Anantara Hotels, Resorts & Spas and Al Raha Beach Hotel, and the booth will also boast an Arabic calligrapher.

SSSSSSS SSSSSSSS Yas Viceroy Abu Dhabi

The variety of exhibitors this year is highly significant as it is a reflection of just how much the destination is growing in terms of choice for meetings and events planners, said to Mubarak Al Shamisi, Director of the Abu Dhabi Convention Bureau, a division of Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi).

With 2014’s total of 14,640 guest arrivals from Spain, this represented an increase year-on year of 14% on 2013, and in the first six months of this year we have seen the numbers of Spanish visitors to the emirate well on target to reach double-digit growth once more, added Al Shamisi.

Highlighting its business-focussed provisions at the Abu Dhabi pavilion for the very first time in Barcelona will be the five-star Armed Forces Officers Club & Hotel, with Senior Business Development

Executive Salma Cherami, enthusiastic about participating in this months event.

Our target for 2016/17 season is to increase 50 per cent to 60 per cent for the Meetings, Incentives, Conferences and Exhibitions sector, said Cherami. We are very excited to be involved in IBTM World with TCA Abu Dhabi, as we are looking to attract even more business from the European market.

To achieve this we believe we have a wonderful property which boasts unique and authentic Arabic hospitality mixed with an atmosphere of culture and heritage, offering luxurious accommodation in classic style with modern touches. We will be emphasising our outstanding selection of traditional Arabic amenities, our variety of fine restaurants but most importantly a large choice of halls and rooms suitable for conferences which include all the latest equipment.

Also returning to the Abu Dhabi pavilion for this event will be a representative from InterContinental Abu Dhabi, and Director of Sales & Marketing from the property, Fady Atwan, was also looking forward to a positive outcome from their participation.

We are aiming to increase and drive more MICE and Corporate business from Spain, and also the EU in general, said Atwan. So we are very excited about our participation in IBTM World with TCA Abu Dhabi.

The EU/Spain market is huge and has a great number of potential clients for us in the Incentive, Meetings and Conferences arena. We are expecting to increase existing business and generate a fair market share with some new clients.

IBTM World expects to attract more than 3,100 exhibitors to the three-day event in the award winning business and tourism destination of Fira, Barcelona.


Walk For Life With Rotana And Take A Step For Diabetes

Rotana hotels in Abu Dhabi and Al Ain successfully hosted the Walk for LIFE 2015 in collaboration with Sheikh Khalifa Medical City (SKMC), to raise awareness about diabetes and walk together “towards a healthy lifestyle”.

From 10:00 till 11:30 am, employees from Abu Dhabi and Al Ain Rotana along with Sheikh Khalifa Medical City’s staff walked hand in hand from Khalidiya Palace Rayhaan by Rotana to the Heritage Village (UAE flag) and back. With great enthusiasm and lovely smile the 400 participants were happy to share this experience. At 11:30 am participants and guests received an hour of awareness about diabetes and what preventive measures can be taken against the disease. They also had the chance to do a blood sugar test.

“It’s magnificent to see all Rotana colleagues walking together in a fight against diabetes. Despite the heat, all the participants were motivated and proud to walk for such a noble cause”, said Greg Allan, Area Vice President of Abu Dhabi and Al Ain Rotana Hotels.

“We are glad to have among us members of the Abu Dhabi Centre for special needs and we thank them for coming along with us. It is a lovely morning where everyone had the opportunity to learn about diabetes while enjoying a pool of activities and succulent healthy dishes prepared by our Chefs”, added Greg.


“Improved awareness and outcomes are not delivered by healthcare providers alone. Communities and the public are what we like to call co-producers of health, and they play a critical role in identifying their own needs and preferences”, said Dr. Aref Al Shehhi, Deputy CEO at Sheikh Khalifa Medical City. “We thank Rotana for their great support as organizing this walkathon is considered one of the effective approaches to raise awareness of this common disease”.

Diabetes is one of the widespread diseases. People should learn how to deal with this chronic condition. It is important to support diabetics in their struggle to manage this disease. This morning was the perfect moment to learn how to live with diabetes and more importantly, how to avoid it.

It was an emotional morning rich in learning. A morning that will return next year filled with surprises!

A special thanks to all the Rotana colleagues from Yas Island and Centro Yas Island, Beach Rotana, Park Rotana, Centro Al Manhal, Hala Arjaan by Rotana, Al Ain Rotana, Al Maha Arjaan by Rotana, Al Rawda Arjaan by Rotana, Capital Centre Arjaan by Rotana, Hili Rayhaan by Rotana and Khalidiya Palace Rayhaan by Rotana and our sponsors, BBM Creation, Makina Communications, Johnson and Johnson and the Body Shop who supported this worthy cause.

Indian Ambassador Lights Up Ferrari World Abu Dhabi!

His Excellency T.P. Seetharam, Indian Ambassador to the UAE, and Kulwant Singh, Managing Director of Lama Tours and Chairman of the Indian Business & Professional Council, were welcomed by Jesse Vargas, General Manager at Ferrari World Abu Dhabi, to officially inaugurate the Park’s popular Festival of Lights. To mark the official opening of this unique ten-day celebration, the Indian ambassador started the festivities by pressing a large ignition button which lit up the Park, and enjoyed performances by some of the acts that will be on during the event.

332 Launched In UAE To Provide Expert And Real User Opinions On Products, Movies And Stores, a 360 degree product information platform, which helps consumers make informed buying decisions was launched in UAE today. Positioned as a complete destination for smart consumers, it provides users with information on gadgets, movies, stores etc., along with product price comparison & best deals. has expert opinions submitted by reviewers in diverse fields such as technology, photography, cinema, etc., that members can rely upon. The platform will also carry quick user reviews that indicate product popularity and a product news feature to keep members updated on the latest offerings available in the market. Further, consumers can compare prices from various stores to make better purchase decisions. Store ratings help visitors find the best stores to shop at, in the UAE.

Speaking at the launch, Deepan P. Eswar, Founder of and Executive Director, Kreata Global touts the site as the one and only platform for getting all product related information at one place, which includes expert views, real user reviews and price comparisons at store level. “We have demystified real user opinions about a product or a store in a simple and unbiased way called ‘feeds’, which is often not the case in other review sites. As part of our plan to increase geographic presence, Feedbaac will be launched in the rest of GCC, Singapore and India by early 2016.”


Sharing opinions on is easy with just a few taps, clicks, symbols and minimal text. Users can also add their friends from popular social networks and know their take on different products. Submitting valid feeds and getting ‘Support’ on them can earn the user badges and points that increase their status as a Feeder on the site. has been developed by Kreata Global, a leading digital innovation company based in Dubai, UAE. To check out the site, log on

About Kreata Global

As the digital arm of Al Khaleej Business Communications, Kreata Global is a digital innovation company based in Dubai, with offices in the Singapore and India. Kreata Global’s core areas are Social Media Marketing, Digital Media Development and Digital Media Buying. Digital Activation and E-commerce development. Kreata Global has extensive expertise in the region’s digital marketing space with an impressive clientele that includes some of the biggest names in retail, fashion and FMCG space.

For more information, contact:

Mr. Ajit Ramachandran

Abu Dhabi National Hotels Launches New Website

Abu Dhabi National Hotels (ADNH) today announced the launch of its re-vamped website in line with its efforts for strengthening its communications and the provision of adequate information to its stakeholders.

Hareb Al Muhairy, Board Member of ADNH, stated:

“As ADNH is an important stakeholder in the hospitality industry in the Emirate of Abu Dhabi, our new website has been designed to present our complex business model in an easily understandable manner. The new website reflects the role ADNH plays in affirming Abu Dhabi as an international tourist destination.”


Available at, the website has been restructured to reflect ADNH’s scale as a leading hospitality player with successful business ventures across different hospitality sectors, from hotels and dining destinations to other hospitality related services such as destination management services, transportation and catering.

The new ADNH website also represents a platform for engagement with different stakeholder categories. A special module has been added on the Contact page that allows guests and customers of different ADNH business divisions to share feedback on offered products and experienced services directly with the owning company. Furthermore, while providing the company’s latest news, the website also offers direct access to the dedicated social media channels.

Designed to provide overall a better customer experience, the new ADNH website is user friendly and responsive to devices from which it is being accessed, be it a desktop or a mobile interface.

Souk Qaryat Al Beri To Launch Flagship Annual Arabian Fantasy Festival This October

Souk Qaryat Al Beri, an Abu Dhabi heritage beacon that reflects traditional Arabian hospitality matched with retail and fine-dining. is set to launch its flagship annual Arabian Fantasy Festival this October. The milestone event is also in line with its recent renovations and opening of new outlets on the upper level which altogether will attract shoppers, festival goers, diners and entertainment seekers.

Commenting on the anticipated event launch, Fatima Al Jaber, Board Member and Chair of Projects committee of the Al Jaber Group of companies, said: “We are delighted to announce our annual event which will reintroduce some of the magical wonders of our Arabian heritage and position Souk Qaryat Al Beri as one of Abu Dhabi’s leading attractions not only for culture and heritage, but also for its offering across shopping, dining and recreational activities.”


Launching on 01st  October 2015, the three-day festival, which will be open to public from 16:00 – 23:00 will boast marvels of ancient and mythical Arabia – a land of sand, pearls and 1001 Arabian nights where heroes such as Aladdin, Shahrayar and Antara Bin Shaddad have filled people’s imagination. A modern Arabia will also be infused with traditional charm through ongoing activities and pop-up shops throughout the entire souk.

Festival goers can look forward to three days filled with activities throughout the decorated souk which will also showcase live statues in Arabian costumes:

Heritage Area:

Traditional fair can be enjoyed with the Sadu maker, Henna artist, Calligrapher, Caricaturist, traditional food and sweets. An oyster opener will also be doing demonstrations where a few lucky visitors can win natural pearls.

Live shows:

Various live shows will take place between 02nd and 03rd October where visitors can attend shows where sand artists will tell the Arabian story through intricate sand layering techniques. Speed painters will also be present to create works of arts in unconventional ways within minutes.

Art installation:

Souk Qaryat Al Beri’s interior walls will be draped with canvas which artists will fill with magical Arabian artwork and drawings.

Children’s area:

Parents can leave their kids to play in the designated play area where traditional games and arts and crafts will be available, along with assistants to ensure their safety.

Craft market:

Local crafters will be selling handmade and traditional items including: Arabic bakhoor, perfume, Arabian delicacies, khoz, bracelets, abayas, burqas and many more.

“We recently renovated the property which opened the doors to various new outlets on the upper level of the souk. Through this festival we hope to showcase the lovely experience on offer at the souk while welcoming new and existing visitors to experience our country, different regions, culture and heritage in a fun, modern way,” concluded Al Jaber.

The three-day festival is open to public to attend and free of charge. For more information about the activities and other elements related Souk Qaryat Al Beri, visit