TCA Abu Dhabi Unveils Stunning Line-Up Of Three-Month Emirate-Wide Entertainment For Abu Dhabi Summer Season

Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi) has today unveiled the Abu Dhabi Summer Season programme for 2015, a thrilling show-packed summer season for all the family.

Abu Dhabi Summer Season – ffeaturing headline theatre shows, a world famous illusionist, live international children’s shows, top Arab and European comedy acts, and live concerts will take place across the emirate with events in Abu Dhabi city, Al Ain and Al Gharbia (Western Region) for almost three months.

The Summer Season will run from June 11 to September 5 with the period covering the school holidays, Ramadan and Eid Al Fitr. PromisingFun for All, the season of major events will also involve malls, attractions and hotels to make Abu Dhabi an attractive proposition in which to spend summer.

TCA Abu Dhabi has teamed up with leading UAE event organisers to bring some spectacular events and deliver a memorable three-month season for our stay-at-home residents and visitors, particularly from the GCC, India and Europe.  Flash, Alchemy Project, YAK Events and MBC Group will deliver a programme packed with different headline shows from across the world.

A wide-scale marketing and promotional campaign to promote the summer season has been launched across the GCC and India.

Sultan Al Dhaheri, Acting Executive Director of Tourism Sector, TCA Abu Dhabi, said at a press conference in Abu Dhabi: “With the support of its partners and stakeholders, Abu Dhabi Summer Season 2014 witnessed great success in providing exceptional experiences to visitors and residents alike. This year we are welcoming additional partners and stakeholders on board who are excited in offering thrilling shows and promotional offers in Abu Dhabi.

The 2014 Summer Season saw 786,376 guest arrivals, an increase of 20% during June, July and August with the corresponding period the previous year. Guest nights from the GCC, not including from the UAE, increased by 25%, from India by 26% and from Europe 19%.

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We saw significant interest in last years Summer Season and hotel occupancy with an additional 2,495 hotel rooms grew by a total of 7% from 2013, and obviously we are aiming to improve that figure again this season,added Al Dhaheri.

Working closely with our key partners including Etihad Airways, Visa, Millennium & Copthorne Hotels, and Abu Dhabi Media we aim to deliver an unforgettable summer season for all the family with mall activations and the best summer deals around for hotels and attractions. Abu Dhabi Summer Season 2015 will also feature a mega shopping mall promotion to offer winning opportunities throughout 12 weeks

Abu Dhabi-based FLASH Entertainment will be bringing a weekend comedy extravaganza of international and regional comedians to Abu Dhabi city. To help celebrate the first night of Eid Al Fitr, Saudi Arabia’s Mohammed Abdo will serenade his legions of fans at Yas Island’s du Forum, while fans of Emirati singer Habeeb Alyasy will be treated to two of his performances in Al Ain and on Yas Island.

Abu Dhabi Summer Season epitomises the pinnacle of family entertainment,said Alexis Djiksterhuis, Vice President of Strategy, FLASH Entertainment.This is the third year we have worked with the TCA to assemble a line-up of shows that appeal to residents and visitors of all ages. The line-up of Arabic artists and a side-splitting comedy weekend is sure to dazzle attendees during the summer months. FLASH Entertainment applauds the vision of the TCA to continually position Abu Dhabi as the epicentre of culture, arts and entertainment in the region.

 

 

 

Maybach- Icons Of Luxury Opens Its First Showroom Outside Europe In Yas Mall, Abu Dhabi

MAYBACH ­ ICONS OF LUXURY and Yateem Group are honoured to welcome H.E. Sheikh Nahyan Bin Mubarak Al Nahyan who will inaugurate the grand opening of the Maybach Boutique at Yas Mall in Abu Dhabi on 25th April, 2015.
MAYBACH, one of the most iconic and luxurious brands in the World since 1909, is delighted and honoured to announce that the company’s first boutique showroom- MAYBACH- Icons of Luxury in the UAE was inaugurated by His Highness Sheikh Nahyan Bin Mubarak Al Nahyan. The ultimate luxury accessories brand was launched yesterday at the Yateem Optics showroom at Ground Floor, Lounge Area in Yas Mall, Abu Dhabi.
MAYBACH offers products which are hand-crafted and tailored to ensure their uniqueness and quality. MAYBACH’s philosophy is To create the very best from the very best and the range of eyewear, accessories and leather items which the German company designs and produces can be said to be the epitome of luxury for connoisseurs with exceptional taste.
Mr Nasser Yateem, Executive President of the Yateem Group, described his feelings about the new partnership, maybachWe are extremely proud and humbled by His Highness agreeing to inaugurate MAYBACH’s boutique within our showroom. Our aim, throughout our long and prestigious history, has been to provide the highest possible levels of eye care and optical services, and with the addition of the MAYBACH brand into our range, we are continuing with the tradition. We are glad to have Mr. Christoff Mies (Global Sales Director), Ms. Jutta
Kahlbetzer and Mr. Wolfgang Thelen from Maybach in Germany; grace us on this occasion.

We are also grateful for the support of Mr. Dirk Fetzer of Mercedes Benz cars Middle East.

MAYBACH products are hand-crafted by specialists with decades of experience and are created from unique, natural material such as gold, diamonds, leather, horn and wood which bring an aura of opulence and striking individuality to each piece. The MAYBACH Limited Edition Collection of eye wear is one of the most sought-after collections in the world, with only 50 of each item being available globally.
The MAYBACH boutique, within Yateem Optics in Yas Mall, houses one such collection featuring eye wear which incorporates solid gold and blue diamonds set within stunning contemporary designs. The collection available at Yateem Optics is derived from the newly-launched MAYBACH Car series which sees MAYBACH’s collaboration with renowned luxury brand Mercedes Benz.
In addition to luxury accessories and eye wear, MAYBACH also produces its own Saddlery range which allows horse owners to order custom-made saddles to ensure a perfect fit and comfortable ride.
It is only fitting that such a select range of goods is to be found exclusively in one of Abu Dhabi’s premier optical showrooms under the Yateem family, one of the biggest and most prestigious optical brands in the UAE.
The Yateem family has been providing the highest levels of eye care in the GCC since 1910, and the new showroom in Yas Mall has one of the widest collections of international eye wear brands in the UAE.

Spanish Culinary Virtuoso Opens The Door To His Signature Restaurant, P&C By Sergi Arola

P&C by Sergi Arola will officially open its doors on the 24thApril 2015 with a fresh take on Mediterranean cuisine, set in a theatre of food, beverage and jazz.

The eponymous eatery from Spain’s renowned two-Michelin star chef, p&c by Sergi Arola is destined to add another dimension to Abu Dhabi’s increasing gastronomy choice. With this opening at the Shangri-La Qaryat Al Beri, Abu Dhabi, the restaurant will further raise the profile of the city as a key centre for culture, arts, and now food.

As a Shangri-La experience, this signature restaurant from the acerbic Spanish chef, who has created dining sensations across Europe, South America and South Asia, will blend Mediterranean flavours with Sergi’s unique finesse and Spanish charm for an unmatched dining experience.

“Food is a necessity; but it should also be a pleasure. Our creations, our menu; it’s an experience, flavour, colour, presentation and delivery, designed to be shared and enjoyed together. We’re looking to bring those elements to the dining table, so our guests can have the best time possible with friends and loved ones,” states Arola.
Taking the Spanish sharing concept of tapas, Arola’s eclectic menu takes on board cultural sensitivities, and provides a broad selection of taste sensations, prepared with Mediterranean flair and the freshest ingredients. Expect to see Sergi’s take on classic dishes such as Patatas Bravas, Steak Tartare and also adaptions of rice dishes, paella and risottos.

Thomas Guss, General Manager, Shangri-La Abu Dhabi expands, “Pearls & Caviar is an important part of our history, a brand much-loved by our guests.  The restaurant quality, service and ambience will remain unchanged, we are simply bringing a top chef with a winning concept to further enhance our guests experience and knowledge of Michelin star cuisine. Adding to this a live jazz radio station, we think it will win the hearts and minds of all who visit.”

p&c by Sergi Arola, while a standalone restaurant, forms an integral part of the Shangri-La Hotel, Qaryat Al Beri, Abu Dhabi. The restaurant will feature the main dining room on the ground level, with a Gin Bar on the upper deck, serving a variety of cleverly infused gins to be enjoyed with Sergi Arola’s tapas sharing menu.
Whether there to socialise or dine, guests will be able enjoy their time at p&c by Sergi Arola surrounded by the relaxing and uplifting tones of Jazz, as JazzArabia.com, the region’s first music station dedicated to the genre fills the air live from the restaurant.

“We’re ready, I can’t wait to see how people react to the food, the beverages, the music. Like I said, it’s an experience, and you need everyone in place to make the production perfect. The team has worked hard, but the guests are the final ingredient; I can’t wait to welcome our first guests, me gusta,” concluded Arola.

Strong Economic Fundamentals To Attract Investments In The UAE

Tebyan, a leading Dubai-based Real Estate Developer, is participating at Cityscape Abu Dhabi running from tomorrow 21 till 23 of April 2015 taking place at the Abu Dhabi National Exhibition Centre, UAE, to showcase state of the art project Sparkle Towers at Dubai Marina – Space Marveled by Swarovski. As the world balances economic factors like oil prices and regional conflicts, the stability seen in Dubai and the UAE powered by its diversified economy will continue to attract investments. This continued vision for diversification of the UAE’s economy, and strong population and tourism growth will continue to see Dubai as the hub of commerce in the MENA region.

Tebyan’s Managing Director – Mr. Naji Alia – said: “Our sales are robust and we are pushing ahead with our marketing plans to bring the exciting investment opportunities provided by Tebyan to investors. Sparkle Towers, Tebyan’s flagship project, is part of the premium segment and among the most unique developments in Dubai. Investors are confident of Dubai’s growth prospects, based on strong economic diversification strategy and inspirational leadership”.

Sparkle Towers1

Sparkle Towers is strategically located in the heart of one of Dubai’s trendiest waterfront attractions in Dubai Marina. The architectural masterpiece consists of two towers: the first (G+29 floors) offers panoramic views of Dubai Marina from three sides while the second (G+14 floors) overlooks Jumeirah Beach Residence with partial views of the marina and the sea. A residential podium (G+4 floors) connects the two towers, and residents are guaranteed world-class comfort and unsurpassed views.

The industry event is part of the overall strategy to push economic diversification of the UAE that aims to create steady growth across the non-oil based sectors. Cityscape Abu Dhabi is the annual meeting point for governmental authorities, key investors and developers, consultants, architects, designers and other real estate professionals to drive growth in Abu Dhabi’s real estate market. With over 15,000 participants in attendance, Cityscape Abu Dhabi is the opportunity to build and maintain a good presence in Abu Dhabi’s real estate market.

 

Jiu-Jitsu Masters Battle On The Beach

The Abu Dhabi World Professional Jiu-Jitsu Championship 2015 is set to begin on April 20, with elite fighters from across the world readying themselves for the showpiece event in the UAE capital, including six-time World Cup champion Rodolpho Vieira and the UAE’s own World Champion Faisal Al Ketbi.

Vieira, who is also the four-time Brazilian Jiu Jitsu World Champion, and Al Ketbi took the opportunity to get to grips with fighting in Abu Dhabi by warming up for the championship, which runs until April 25 at the state-of-the-art IPIC Arena at Zayed Sports City, with an impromptu showdown at one of Abu Dhabi’s most iconic locations.

Jiu-Jitsu fighters grapple in

The two heavyweights of the Jiu-Jitsu world grappled at the luxurious St. Regis Nation Riviera Beach Club in Abu Dhabi, as they honed their skills ahead of the competition, with Abu Dhabi World Professional Jiu-Jitsu Championship mascot Azzam the falcon in close attention as the two superstars clashed.

The Championship, now in its landmark seventh year, will also feature a ‘Children’s Cup’ for younger fighters and is free to attend. For more information visit www.uaejjf.com

Mubadala To Launch New Urban Living Experience In The Heart Of Abu Dhabi In 2015

Mubadala is set to launch a new urban living experience in the heart of Abu Dhabi, with residential sales at Rosewood Abu Dhabi and Four Seasons Hotel Abu Dhabi planned for the second half of 2015.

More than 140 apartments at Rosewood Abu Dhabi and Four Seasons Hotel Abu Dhabi, which is due to open in 2016, will be made available for sale offering residents five-star luxury combined with walkability, convenience, and connectivity, in one of the GCC’s leading cities.

 The spacious waterfront apartments feature exclusive privileges and round-the-clock services of a five-star hotel. Guests will enjoy access to a full spectrum of dining destinations, leisure facilities, a concierge service, 24-hour in-room dining and a climate-controlled passage to The Galleria on Al Maryah Island – Abu Dhabi’s premium shopping destination.

The inspiration for the Rosewood Abu Dhabi tower, designed by Handel Architects, is derived from the glistening Arabian Gulf and the vast desert that surrounds Abu Dhabi city. The Rosewood Abu Dhabi Residences offer a sophisticated and warm residential style of living, with 73 one, two and three bedroom apartments in addition to three penthouses for sale. The elegant and spacious accommodation at the Four Seasons Hotel Abu Dhabi, due for completion in 2016, will feature 69 one, two, three and four bedroom apartments and duplexes, plus two penthouses.

Visitors to Cityscape Abu Dhabi from 21st to 23rd April 2015 can register their interest and receive an exclusive glimpse of designs and floor plates of the residential units at the Mubadala Development Company stand, located at AB30 in the atrium between halls 4 and 5.

Ali Eid AlMheiri, Executive Director of Mubadala Real Estate & Infrastructure said: As Abu Dhabi’s international financial center, Al Maryah Island continues to come alive as a thriving urban hub at the heart of the UAE’s capital. The impending launch of the residential sales signifies the next exciting phase in the development of this vibrant community that is modelled on the world’s most established international mixed-use developments.

Al Maryah Island’s designation as a financial free zone means this rare opportunity to acquire residential units on the Island is open to UAE and GCC nationals and expatriates. Some of the residences in Rosewood Abu Dhabi are already occupied by tenants who enjoy living and working on the Island, which offers an attractive proposition to investors in a location that achieves premium residential rents in Abu Dhabi.

Situated within the capitals international financial center – Abu Dhabi Global Market Square – residents can get into their stride and beat the traffic by walking to work. Apart from quality of life for residents, it offers an attractive opportunity for investors who want to buy in a lively urban location. Abu Dhabi Global Market Square is already home to 50 global blue chip companies and features four Grade A commercial towers alongside the headquarters of Abu Dhabi Global Market. Other new headquarter buildings are also underway for Al Hilal Bank and National Bank of Abu Dhabi.

Residents will have the highest volume of luxury retail in Abu Dhabi on their doorstep with access to The Galleria on Al Maryah Island. Global brands such as Louis Vuitton, Cartier, Dior, Gucci, Prada, Alexander McQueen and Jimmy Choo among other are combined with a mix of mid-market international and speciality retailers. And, when it’s time to unwind, a comprehensive array of over 25 licensed and unlicensed chef-driven restaurants and cafes including Zuma, Bentley Bistro & Bar, Almaz by Momo, Emporia Armani Cafe  and Magnolia Bakery will tease the taste buds. Residents can also dine on the finest global cuisines at the Rosewood Abu Dhabi which has now opened all nine of its restaurants and lounges, with the recent launch of Dai Pai Dong, which serves up authentic Cantonese street food, straight from Hong Kong.

Al Maryah Island’s waterfront promenade is the perfect location to mingle with family and friends and has played host to some of Abu Dhabi’s most exciting celebrations with a spectacular fireworks display on New Year’s Eve. The addition of Caboodle at The Galleria on Al Maryah Island, an exciting indoor haven for children where the focus is providing edutainment , adds an element of family fun.

Further retail and leisure offerings are on the horizon. With the upcoming opening of Al Maryah Central, a 200,000 square meter world class shopping center in 2018, Al Maryah Island will become a regional shopping and hospitality destination offering over 500 retail brands and a multitude of entertainment options.

The Island is also home to multi-specialty hospital, Cleveland Clinic Abu Dhabi, as well as first-rate amenities and infrastructure, connecting communities and creating a unique urban lifestyle in Abu Dhabi.

Al Wahda Mall Celebrates Earth Day

In a bid to encourage residents to become more responsible towards the planet, Al Wahda Mall, Abu Dhabi has organized activities from April 9 to April 25, 2015 to mark World Environment Day which is being held all over the globe.

While tree plantation and clean-up drive, workshops, talks and seminars will be held across the world, UAE residents can do their bit for a cleaner environment by taking part in the Make Our Planet Green campaign currently underway at Al Wahda Mall, Abu Dhabi.

Over the years, Al Wahda Mall has adopted many environment friendly measures to help reduce carbon footprints and become more energy efficient. For instance, the Adiabatic Cooling System installed in the air cooled chillers helps cut down the electricity consumption of the air conditioning system. Another useful energy saving measure is Sun Reflective Films installed on the mall’s Roof Skylight. It helps reduce the heating load from radiant heating which in turn saves power and reduces carbon footprints. Waterless urinals installed in the restrooms help save over 400,000 gallons of water per year. Moreover, 20 per cent of the lights in the mall have been replaced by LED bulbs this year, and by 2017, the entire property’s lighting will be replaced with energy saving LEDs.

“We want to educate people about how they could contribute towards a greener planet by organizing activities they will enjoy taking part in,” said Mohammad Nauman Thakur, General Manager of Al Wahda Mall.

“With such initiatives, we believe in connecting with the community and we would like everyone to come here and take part in the ‘green drive’. Everyone should be responsible and do their bit for a cleaner planet,” he added.

The event which took off on Thursday April 9, will run over consecutive weekends until April 25. Hundreds of visitors thronged the activity areas on the opening day of Make Our Planet Green campaign in Al Wahda Mall. Scores of visitors were seen planting saplings, painting, sketching and various other activities.

“I had visited the mall with my young ones. It was nice to see them getting close to nature and learning about their responsibility towards a greener planet. They had fun planting saplings which is not something they usually get to do,” said Filipino Maria Guiterez, an Abu Dhabi resident who works in the marketing department of a multinational company.

In the central atrium of Al Wahda, there is a greenhouse set up for people to plant saplings which they can take home after the activity. They have to register to take part in the plantation initiative. Participants also have to take part in an activity wherein they have to paint a portion of a large globe kept in the mall’s atrium. The objective behind this is to have the entire globe painted in green by April 18 which is Earth Day.

The other activity, Green Earth Sketching Contest is taking place in the Fashion Boulevard and First Floor extension of the mall. Visitors have to register to participate for it. It requires them to sketch their version of an eco-friendly earth. The sketching will be done on eco-friendly paper.

The winners of the contest will be announced on April 30, 2015. The best sketch will win an Al Wahda Mall shopping voucher worth AED 5,000 and the runners-up will get a shopping voucher of AED 2,500.

From April 16 to April 18, an entertaining mime show will also be performed in the Central Atrium, Fashion Boulevard and in the extension on the Third Floor of the mall. The act will be interesting to watch due to its environment-based theme.

 

9000 Fans Captivated By Fast And Furious 7 In One Day Thanks To du Tuesday

The first Tuesday of April saw 4,500 people avail of du Tuesday’s two for one movie ticket offer, across nine VOX cinemas in the UAE, enabling a record 9000 viewers to enjoy the tribute premiere of Paul Walker’s last installment of the popular franchise, Fast and Furious 7 on one weekday.

The weekend always comes early for du mobile prepaid and post-paid customers with the exclusive du Tuesday two-for-one VOX cinema offer. All du customers need to do is text the word MOVIE to 9979 for a buy-one-get-one-free VOX cinema ticket valid across the UAE for cinema experiences including standard 2D, VIP Seats, VOX MAX, VOX 3D and VOX Plus concepts. The movie offer is valid every Tuesday of the year. More details are available on www.du.ae/tuesday.

A portion of the movie was filmed right here in the UAE. One of the most anticipated stunts features Vin Diesels character Dominic Toretto performing a gravity defying leap between the Jumeirah at Etihad Towers, Abu Dhabi.

UAE moviegoers feel an affinity to this movie which was partly filmed in Abu Dhabi. In our aim to always add value to our customers lives we were thrilled to see the response to du Tuesdays for the Fast and Furious 7 premiere, said Hala Badri, Executive Vice President Brand and Communication, du. What is even more encouraging to see is that du Tuesday redemptions have increased by 300%, revealing the growing popularity of the weekday as movie day for UAE cinema lovers.

The du Tuesday and VOX Cinemas partnership has been an exciting one for us that has had a positive impact on our business as well as great brand attachment for our customers with du, said Cameron Mitchell, CEO, VOX Cinemas. The incredible du Tuesday Premieres along with the far reaching movie promotional activities like the recent Fast & Furious 7 campaign and the award winning du Tuesday Commercials make du a perfect brand fit for VOX and a partnership that will continue to flourish.

du Tuesday’s Fast and Furious 7 video activation proved popular across du’s social media channels. A total number of interactions across all social media platforms reached 4,790 and the video received an incredible 294,981 views and a total of 827,600 impressions on Facebook alone over a span of 2 weeks, reinforcing the popularity of the franchise.

du’s innovative entertainment platform, du Tuesday, has won a number of advertising awards over the past few years. This year, du won seven impressive accolades at the 2015 Dubai Lynx Awards for its disruptive du Tuesday campaign. Last year, the du Tuesday campaign swept the 2014 Dubai Lynx Awards, winning eight trophies, and the MENA Cristal Festival Awards 2014, winning in three categories. It also won the UAE’s first-ever Gold Lion at Cannes Lions International Festival of Creativity 2014. Continuing its award-winning streak, the campaign struck gold in two categories at the London International Awards and bagged a bronze at the Mena Effie Awards.

 

Jumeirah At Etihad Towers Features In Fast & Furious 7

Jumeirah at Etihad Towers hit cinema screens around the world on 3 April 2015 as part of the new Hollywood action film FAST & FURIOUS 7. Film lovers can see a spectacular high-octane chase scene featuring the landmark towers, in which one of the super cars speeds out of one tower and lands in the middle of a cocktail reception in another.

The filming took place over three months in 2014 and guests staying at the hotel were able to catch a glimpse of the action from the Observation Deck at 300. This is the highest vantage point in Abu Dhabi and provided the perfect place to watch the helicopters filming around the towers.

A VIP delegation from Abu Dhabi attended the premiere on 1 April 2015 at the Chinese Theatre in Los Angeles. His Highness Sheikh Suroor Bin Mohammed Al Nahyan, owner of Etihad Towers said: “We are happy that Abu Dhabi is a key location for FAST & FURIOUS 7. So much action centered around Etihad Towers and its five-star Jumeirah hotel, apartments, offices and luxury boutiques. We hope that the film inspires people to come and experience Abu Dhabi. Please know that our friend Vin Diesel won’t be doing
the valet parking, he’s family!”

Jumeirah at Etihad Towers, General Manager, Stefan Fuchs, said: “It was an exceptional experience to host the crew during the filming, the hotel became their second home throughout the three months and we made sure they felt welcome and well taken care of. My colleagues and I are very proud to be working at one of the landmarks that represent the emirate in the movie and hope its worldwide screening will stimulate people’s curiosity to visit Abu Dhabi and experience its outstanding leisure and cultural offerings. ”

FAST & FURIOUS 7 has an all-star cast including Vin Diesel, Jason Statham and Paul Walker. The film pays tribute to Walker, who tragically passed away in a fatal car accident. The trailer was released during the US Super Bowl, one of the most viewed TV events in the world with an audience of over 150 million viewers.

Etihad Airways And Jet Airways To Sponsor Mumbai Indians For IPL Season

Etihad Airways and Jet Airways will be the official airline partners and principal sponsors for the Pepsi Indian Premier League (IPL) team the Mumbai Indians, for the 2015 Twenty20 tournament.

The announcement was made ahead of the Mumbai Indian’s first match against the Kolkata Knight Riders in West Bengal on 8th April.

It will be the second consecutive year that Etihad Airways and Jet Airways have partnered with the Mumbai Indians, which has become one of the largest sports brands in India and is followed by millions of cricket fans around the world.

Peter Baumgartner, Etihad Airways’ Chief Commercial Officer, said, “The Pepsi Indian Premier League is recognised as one of the most exciting competitions in world sport, with the Mumbai Indians its biggest team, so it’s great news for Etihad Airways to be named as the team’s joint airline partner and principle sponsor alongside our friends at Jet Airways.

“We can’t wait for the Mumbai Indians’ season to start against the Kolkata Knight Riders and to continue the fan engagement activities, particularly in social media, which were so popular in 2014.”

Following the same format as last year, the Etihad Airways logo will be located at the top of the back of the shirts worn by the Mumbai Indians for home matches and the Jet Airways logo will be featured in the same position for away matches.

Raj Sivakumar, Jet Airways’ Chief Commercial Officer, said, “The Mumbai Indians partnership is without question one of our most exciting sponsorship properties and we’re thrilled to work with the team again for the 2015 Pepsi IPL.

“The brand exposure that both airlines will gain throughout the next two months of the IPL will be phenomenal and we look forward to supporting the Mumbai Indians as Rohit Sharma and his team looks to win the title for the second time.”

Among the highlights of the sponsorship agreement will be the display of extensive Etihad Airways and Jet Airways branding and messaging beamed across LED pitch-side advertising and on giant screens in the Wankhede Stadium.