Autorent Car Rental LLC Wins ‘Best Car Rental Brand In UAE’

Autorent Car Rental LLC, one of the leading car rental companies in UAE, was awarded as “Best Car Rental Brand of 2014 in UAE” by Global Brands Magazine Awards.

Started 8 years back, company has changed the landscape of car rental industry.  Today it offers wide array of services including car rental, car leasing, limousine and transportation service. Autorent has 10 locations across the UAE

“We are honored to receive ‘Best Car Rental Brand in UAE’ award in recognition of our efforts to delight customers with our exceptional customer service, said Mr. Felix Louis, Business Head of Autorent Car Rental LLC. We will continue to innovate and invest in new technologies to be one step ahead in the industry.

“Autorent has created the ‘Autorent Service Quality Index’ (ASQI) which tracks the customer satisfaction and service level. Any descending variance in index generates an instant alert to take a corrective course of action. We follow our motto ‘Customer First’ very rigorously” said Mr. Partha Sarathi Banerjee, Country Head, UAE of Autorent Car Rental LLC.

Autorent was chosen as best car rental brand through scientific survey conducted by Global Brand Magazine. Global Brands Awards was established with the aim of honoring excellence in performance and rewarding companies across different sectors.  The objective of this award is to identify, create awareness about the significance of phenomenal service delivery & reward companies’ performance with the ultimate global recognition.

Luxury Leather Products Retailer For Men Woos Clients In UAE

The Sloane Handmade website ( offers a range of high quality leather handmade shoes, bags and wallets for discerning men. Each product is designed with the minutest attention to detail and is crafted with utmost precision and care. The designs are bespoke and are shipped directly to any address globally.
 The Sloane Handmade website sales have shown a substantial increase over the holiday season as online shopping becomes popular. This trend to shop online is being driven by three factors: greater convenience, better prices and ease of use.
sloaneAccording to the Founders of Sloane Handmade, Chris and Ross, “A recent survey conducted by MasterCard shows that more than half of online shoppers in the UAE use the internet to buy airline tickets, book hotels and shop for luxury products. Our research has shown that people living in the UAE are extremely fond of possessing handmade luxurious leather products for personal use. We are therefore very optimistic that our online campaign will attract the imagination of people used to a high quality of lifestyle products.”
The Sloane Handmade website is easy to use and online shopping is a breeze. The site features a currency converter and accepts all major credit cards including Visa, Mastercard, Amex and PayPal. All orders are delivered internationally via DHL/FedEx.

Manchester City Football Stars Learn To Barbecue Like A Pro

Barclays Premier League Champions Manchester City visited Abu Dhabi in the United Arab Emirates this week during a short Warm Weather Training Camp.

Prior to a friendly match with German side Hamburg in Al Ain, four Manchester City players took some time out from training to cook the perfect barbecued lobster at the Ritz Carlton Abu Dhabi, Grand Canal.

Manchester City players at Ritz

Pablo Zabaleta, Bacary Sagna, Gael Clichy and James Milner were given some barbecuing tips in the sunshine by hotel chef Gerardo Recabarren ahead of the annual Abu Dhabi Food Festival, being run across the emirate from February 5th-21st.

The food festival, consisting of Gourmet Abu Dhabi, Emirati Kitchen and Street Feast will take place in scores of the emirate’s best hotels and restaurants taking residents and visitors on a culinary journey of excellence.

Twofour54 And Etisalat Partnerup To Spotlight Local Productions

An extensive collection of films produced by twofour54’s creative labis available for subscribed viewers to enjoy on Etisalat ‘s video on demand (VOD) platform,eLifeOnDemand, as well as Etisalat ‘s eLife Video Packs. This initiative comes as a result of the ongoing partnership between twofour54 and Etisalat which aims to highlight local talents from the film making industry and reinforce Arabic content.

40 creative lab films and music videos will be shown, some of which have previously participated in Abu Dhabi Film Festival, Tribeca Film Festival in New York and UK’s prestigious Encounters Short Film & Animation Festival. Most recently, four different creative lab projects were submitted to Abu Dhabi Film Festival 2014, with one winning Best Short Documentary in the Emirates Film Competition. Moreover, three more creative lab films took part at the 2014 Dubai International Film Festival; one of which scooped Best Film Award at the festival’s Muhr Emirati competition.

Commenting on the partnership, Maryam Al Mheiri, Chief Operating Officer, twofour54 , said: ” twofour54 ‘s creative lab intends to support young talents and provide them with opportunities to develop their skills and experiences through the appropriate media platforms. As a result, we have witnessed great strides in the output of quality of content delivered by our young creative talents.”

Maryam added: “This initiative is an opportunity for aspiring film makers to highlight their creative work through an established platform, showcase their projects to broader audiences, and motivate others to explore their creative potential.”

“twofour54creative lab’s films can now be accessed on Etisalat ‘s VOD which is testament to the quality of work our members are achieving and we look forward to continuing our relationship with Etisalat and bringing high-quality, home-grown content to the audience.” She added.

Etisalat ‘s Vice President of Home Services, Rashed Al Abbar, said: “As well as delivering top class TV content and entertainment to homes in the UAE, Etisalatis actively seeking new means of supporting the community of local artists and film makers. Through our wide reach in the UAE, we are excited about introducing a new platform for award-winning homegrown talent to show case their skills and creativity.Overall, our partnership with twofour54 ,one of the leading media hubs in the UAE, helps promote locally produced content and enhances the UAE’s film industry.”

Etisalat’s eLife TV launched OnDemand, its VOD servicein 2011 with a library of films from major regional and international studios that includes a variety of Hollywood, Hindi, Arabic and much more content in different languages to reach out to all demographics in the UAE.

twofour54’s creative lab is home to more than 10,000 talented community members who are passionate about creative industries including film, music, TV, animation, gaming and publishing.

ADPC Supports Azzam With ‘Wall Of Glory’ At Volvo Ocean Race

Abu Dhabi Ports Company (ADPC) is supporting the Abu Dhabi’s racing team at the Destination Village, as part of the Volvo Ocean Race stopover Abu Dhabi.

ADPC’s stand features a “Wall of Glory” where visitors can post their best wishes for the racing team, congratulating them on their progress so far and urging them onto success in the rest of the race.  The most appealing posts will be shared on ADPC’s facebook, twitter and Instagram social media channels.

ADPC’s multimedia exhibition stand will also feature a model of Zayed Port’s new cruise terminal building and a short experiential film demonstrating the look and feel of Abu Dhabi’s upcoming new cruise facilities.

Last but not least, visitors to the stand will have the chance to enter a competition and win a 1,000-USD voucher for a first-class cruise trip. The voucher is a gift from Royal Caribbean Cruises Ltd., the world’s second-largest cruise line operator, which recently announced Abu Dhabi’s Zayed Port as the cruise line operator’s new homeport for its ship Celebrity Constellation, starting with the 2016/2017 season.

“The Volvo Ocean Race Abu Dhabi is a great maritime event that brings people of all ages and all nationalities together.  Abu Dhabi has a long and varied maritime history, this event offers an opportunity to show just how important the maritime sector is to all of us today and in the future, for leisure, entertainment and of course commerce”, says Noura Al Dhaheri, ADPC’s cruise terminal manager.

The Volvo Ocean Race stopover is one of the greatest maritime spectacles in the UAE, with more than 135 entertainment and water sports activities and 175,000 expected visitors.  The event runs from 12 December until 3 January, at the Destination Village opposite Marina Mall. Names Abu Dhabi Among Top Ten Destination Picks For 2015

The major international news website has named Abu Dhabi among its Top 10 destinations for 105.
The emirate is ranked among other desirable locations including Milan, the Bahamian Coast and Downtown Los Angeles.
The site tells its users that Abu Dhabi city ­ the capital of the United Arab Emirates and its skyline are “about to get a lot more inspiring” as the emirate bids to become the cultural capital of the Middle East.
“At the heart of Abu Dhabi’s reinvention is the 24,000-square-meter Saadiyat Island Cultural District,” says the site. “This intellectual playground is set to house the Guggenheim Abu Dhabi in 2017, the Zayed National Museum in 2016 and, if all goes according to plan, the Louvre Abu Dhabi ­ the first Louvre Museum outside Paris by the end of next year.”
The Louvre Abu Dhabi, designed by Pritzker prize winner Jean Nouvel is due to open on Saadiyat Island in December 2015.

WWE Live

Event information

WWE Live is a unique  blend of sport and entertainment, combining in-ring match action with dramatic entertainment. Bursting with all the drama and energy of a rock concert, in a fun, lively and exciting environment, WWE Live is the ultimate in family entertainment!

Come and see John Cena, Seth Rollins, Luke Harper, Rusev, Dolph Ziggler, Dean Ambrose and all of your favourite WWE Superstars live in action at Zayed Sports City Tennis Stadium.

Event Dates:
Thursday, February 12, 2015 at 7:00pm
Friday, February 13, 2015 at 7:00pm
Saturday, February 14,2015 at 5:00pm

Ticket prices:

Category 4: AED 300

Category 3: AED 600
Category 2: AED 1000
Category 1: AED 1200
Premium: AED 2000
Premium ticketholders will be seated in specially branded chairs that they can take home after the event as an exclusive souvenir.


WWE Live is family show and there is no age restriction, however venue policy is that children under 12 should be accompanied by an adult. Children under 2 do not require a ticket when seated on a parent’s lap.
For royal box enquiries please contact 800TMUAE / 80086823

For disabled seating please contact 800TMUAE / 80086823

For more information visit:

PowerUp Your HR Strategy – The Buck Stops With

The art of recruitment has today been transformed into a much more exact science, with tomes of statistical data on candidates being turned into useful and actionable insights for recruiters. From salary information to talent flow and industry trends, recruiters need incisive information to action their HR strategies. But amidst the bits and bytes of these intricate algorithms, who is adding the human touch to human resources? You need a dynamic intelligent tool which can take such information and bring it to recruiters in the most relevant and actionable way. This is what Monster has done by designing a customisable mobile app which will give the recruiters the power of replicated to their mobile device, all this powered by the cutting-edge insights of Monster Analytics.

According to a Gartner report in 2013, big data is predicted to create 4.4 million jobs by 2016. As an HR manager, you know there are many decisions dependent on getting incisive information on the talent flow. Where do they come from? Where do they go? What salaries are they getting in the new company? What are the trends catching up within the industry? Monster Analytics is a smart feature within the Monster Mobile app and the Monster website for recruiters, which provides such vital information on the talent coming in and going out of your company. Recruiters can view specific data related to candidate experience levels, domains and names of previous or future employers, amongst others. With such incisive data, recruiters can devise strategies, take corrective actions and make intelligent decisions to power their HR strategies.

What kind of insights can you get?

Monster Analytics enables recruiters to navigate the job marker better and with more ease by providing insights into key industry. As the economic climate changes so do salary trends in the industry. In times of higher job security, candidates tend to negotiate higher. You want to know their expectations and industry standards to be on the right side of the bargain. Which skills are getting paid the most? At what experience level are employees getting the most hikes? What is the competition paying? Monster Salary Index provides employers with information which can help them make informed decisions by analyzing the salary market and optimizing employee remunerations.

Monster Analytics also offers recruiters with a comprehensive overview of their profile – the details of candidates who are interested in recruiter profiles, how they are interacting with it, including jobs posted, viewed and applied for. You can use these insights to improve and increase candidate engagement. Job postings can also be tagged with specifications such as Contract jobs or Walk-In jobs or Disability jobs.

Understanding the online job market with Monster Employment Index

With the online medium booming for job searches, recruiters need to stay on top of the trends and opportunities in the online job market. Monster Employment Index does this by gauging the online job demand on a monthly basis. Every month, Monster conducts a thorough nationwide study of employers’ online job-posting activity through real-time reviews of millions of job opportunities. The Index is built by taking data from across a representative selection of career websites and online job listings and offers an aggregate measure of the change in job listings across the industry. We provide a sharp prospective of the year-on-year trends in the online job market for different sectors so you can cull out data most relevant to your field of work.

Find Better, with Monster Analytics

Now recruiters can quickly turn Monster Analytics insights into actions. You can use it as the go-to solution for the most integrated and targeted approach to Find Better and Connect Better with the best talent. Monster Analytics provides actionable insights to facilitate your HR strategies and at the same time providing the “human” element which is necessary to create a winning HR strategy. This is where Monster’s years of experience with job seekers and recruiters come into play. Tapping into the vast Monster universe, we bring you the inimitable combo of Monster Analytics working within the Monster Mobile app in conjunction with Monster’s Professional Networking for the most integrated and targeted approach to find better and talented candidates.

This release can be also viewed at:

What’s In Your Pocket: Monster Mobile App

We are on the move, on the go, on the run. Our mobile phones are our best companions. We are thriving with instant access to everything, from ideas to dates, from knowledge to passion. So why not instant job search? With this in mind, Monster is bringing job seekers the Monster Mobile app and Monster Professional Networking for jobs to deliver on our promise of Better Access, Better Connections for Better Jobs. While the customized job experience of the Monster Mobile app ensures the quickest access to the most relevant job opportunities, we are integrating this further with Monster Professional Networking so you can leverage your connections to land the best role for you! Read on for more.

Monster Mobile app – A Job Search Tailored For You

You want a job which is suited to your career stage and future goals. And you want it at the right time, when making that change is worthwhile. You need a smart mobile app which can respond to your career needs in real-time and with relevance. The Monster Mobile app has been created with this key insight in mind. The next frontier in job search, Monster’s Mobile app, with an easy to use interface, brings users instant access to suitable job postings and on-the-go features to respond to them with dexterity.

When you access Monster Mobile app, you will assign yourself an avatar by setting your career status from pre-defined classifications. Once you choose this option, the data would be used by the app to pull out only the most relevant job postings and information for you. The entire app experience, including search results, smart job recommendations, job openings and notifications, is then accordingly customized based on your inputs. What’s more, this feature also works in the passive mode so you are alerted to relevant job openings and new opportunities even if you are not actively looking out for a job.

You can get incisive data on the completeness of your profile, who is viewing your profile, and how often you have appeared in recruiter searches with Activity Meter. Get updates on hiring trends in your industry, function and location, to take the right career decisions. The Monster Mobile app itself acts as a mini career guide, right in your pocket! It not only provides insights based on user activity but also offers recommendations and notifications in the form of easy, conversational messages. These guide you to take the right actions to further your career goals. Your Monster Mobile app will also give you the timely nudge to keep your profile information up-to-date. It smartly notifies users of pending actions, job alerts, company/recruiter update, new connections and even lets you share prospects or save them for later. Take advantage of the seamless inter-operability with WhatsApp for quick shares!

Tapping into your Professional Networks for Job Search

Job seekers can build their professional network now on the Monster Professional Networking for Jobs and connect with other Monster users, recruiters and companies to find better jobs. The feature seamlessly interoperates with the Monster Mobile app to ensure that you get quick and easy access to your professional contacts at all times. You can import external contacts to further strengthen your professional network. Monster Professional Networking lets you follow and connect with potential recruiters and companies, to stay updated with job postings and company updates. Depending on the companies you follow on Monster Professional Networking, the mobile app will further customize your job alerts for instant access to opportunities most relevant and sort of by you.

With real-time job alerts and a user-friendly interface, the Monster Mobile app is a revolutionary step towards creating a customized job search experience. Its integration with the Monster Professional Networking for Jobs ensures that your job search remains customized and most relevant to you. Together, they will act as the alter-ego of a job seeker, powering smarter job search with technology that can assist users to find the right opportunity in the shortest time. With such intuitive capabilities, let the Monster Mobile app and Professional Networking take the baton of Finding Better career opportunities for you – at the right time, in the shortest time. So you can identify, apply and close a prospect in the time it takes for one coffee break!

This release can be also viewed at:

Rainbow Milk Takes Customer Engagement To The Next Level The Brand Launches The Oculus VR Experience & Twitter Gift Vending Machine As A Part Of Its ‘Proud To Be Part Of Your Life’ Campaign

Rainbow Milk, one of the legendary brands of FrieslandCampina Middle East, part of Royal FrieslandCampina- one of the largest dairy- cooperatives in the world, launched its ‘Proud to Be Part of Your Life’ Campaign on the UAE’s 43rd anniversary celebrations. The campaign draws inspiration from the brand’s proud association with the country since 1955. The major highlights of this campaign are the introduction of two innovative activations in the UAE – The ‘Oculus’ 360° Virtual Reality & a Twitter Gift Vending Machine.

Using the latest Oculus DK2 headset – a 360 degree virtual reality experience, users were taken through a memorable & unique journey of the country’s past and present! Another engaging activity that Rainbow introduced was the Tweet Activated Gift Vending Machine, in which users had to stand in front of the vending machine and send a simple tweet to @RainbowMilkUAE with #PrideOfUAE to instantly win a gift from the machine.

These activations were organised at Arabian Center Mirdif, Dubai and Marina Mall, Abu Dhabi from November 28th to December 04th, 2014. The Oculus Experience will also be available at Rainbow’s pop up bus road show that has been organised across major spots of the UAE like, Global Village, Mamzar Park & Sharjah Corniche, till December 08th 2014. You can get full details of the event on


rainbow milk
Hein Raijmakers, Regional Marketing Director, at FrieslandCampina said, “Rainbow Milk has a long history in the UAE and we share a close relationship with many generations. Now with the launch of the ‘Proud to Be Part of Your Life’ Campaign we are celebrating the bond of togetherness and magnifying the national spirit of the UAE. In spirit and truth, Rainbow plans to be a part of the nation- wide festivities during the 43rd anniversary of the UAE’s founding. We also take this opportunity to extend our heartfelt congratulations to the President Sheikh Khalifa, and Vice President, Prime Minister and Ruler of Dubai, Sheikh Mohammed bin Rashid, as well as the Supreme Council Members, all Rulers of the emirates and the people of the UAE.”

Rainbow Milk is loved by the United Arab Emirates consumers and the ‘Proud to Be Part of Your Life’ Campaign Rainbow wants to assert that Rainbow is proud to be part of UAE’s culture & tradition.

About Rainbow Milk:
Rainbow Milk stands for health and vitality offering a range of long life dairy products and derivatives including long life milk, milk powder, evaporated milk, sweetened condensed milk and cream.

The brand has been active in the Middle East for decades and has won the heart of many consumers, not just with its broad range of dairy products but also with its rich, nutritious and loveable taste. Rainbow products contain up to 27 essential vitamins and minerals and are produced according to ISO standards.

For more information, contact:

Digital Activation Agency
Tel: 04:3397744