Monthly Archives: May 2016

Etihad Airways Opens World Leading Abu Dhabi First Class Lounge & Spa

Etihad Airways has today officially opened its new flagship First Class Lounge & Spa at Abu Dhabi International Airport’s Terminal 3. The spectacular new space showcases the airline’s commitment to providing unparalleled and aspirational hospitality experiences.

Inspired by the world’s most prestigious hotels, private members’ clubs and fine dining establishments, the lounge is an ultra-exclusive lifestyle environment which tells the airline’s acclaimed guest experience and hospitality story with unrivalled design, style and comfort, world class dining, and bespoke beauty and relaxation services.

The lounge features 16 unique zones designed to ensure that guests can relax, re-energise and be entertained in total luxury before boarding their flight. An à la carte restaurant, showcase bar, fitness room, cigar lounge, Six Senses Spa, Style & Shave barbers, nail bar, TV room, secluded relaxation room, prayer room and children’s play room ensure that all guests receive a highly personalised experience and intuitive service.

Peter Baumgartner, Etihad Airways’ Chief Executive Officer, said: “Our new First Class Lounge & Spa is the jewel in the crown of our new lounge offerings worldwide and represents the best of our home city of Abu Dhabi. It is a showcase of intelligent product design, innovation, ‎and superlative hospitality and service. This is not just a lounge but the ultimate airline hospitality experience and one which perfectly mirrors Etihad Airways’ evolution into the best airline in the world.

“Continuing our journey of innovation, this new dedicated First Class environment demonstrates our on-going commitment to developing world-class products as we continue to reimagine travel.”

 

Measuring just under 1,700 m², and boasting expansive views of the airport, the new facility is open round-the-clock for the exclusive use of guests of The Residence, Etihad First Class, Etihad Guest Exclusive, Etihad Guest Platinum members (plus one guest), Etihad Airways Partner (EAP) airline First Class guests, EAP ‘Invitation only’ members (plus two guests) and EAP equivalent Platinum members (plus one guest).

Shane O’Hare, Etihad Airways’ Senior Vice President Marketing, said: “We are reimagining service and hospitality. Whilst this physical environment is truly remarkable, we have placed special emphasis on creating an aspirational luxury lifestyle space in line with our legendary inflight service offering. The result is the finest airline lounge and spa experience in the world.”

Guests of The Residence enjoy the exclusivity of their own private space discreetly located adjacent to the main lounge entrance. The secluded area boasts a dedicated Savoy-trained Butler, custom-made Poltrona Frau Italian leather armchairs and sofas, its own shower room stocked with a range of Acqua di Parma products, a prayer room, and private dining.

Guests of the First Class Lounge & Spa will be attended to by a number of expertly trained staff – all of whom have undergone a rigorous selection process. The lounge features a General Manager, Concierge, Maître d’Hotel, Savoy-trained Butlers, chefs and mixologists among its highly trained lounge team.

The Executive Chef brings with him immense experience from a long career with leading hotel brands including Ritz Carlton, Shangri-La, and Intercontinental. His team of skilled Sous Chefs, Demi Chefs, and Chef de Partie create superior haute cuisine dining served at an à la carte dining area. Menus are changed frequently and feature a choice of Arabian, Indian and international cuisine made to order at any time of day. The kitchen prepares all dining in-house using the freshest, locally sourced, seasonal produce. Guests will also be able to experience a unique five-course Emirati tasting menu, developed by chefs from Mezlai at the prestigious Emirates Palace Hotel in Abu Dhabi. A casual dining and bar snack menu is also provided.

The sculptural showcase bar, which is now a striking feature of Etihad Airways’ new collection of global lounges including the recently opened New York and Melbourne facilities, is stocked with 75 premium spirits, champagne and aperitifs.

A bespoke cocktail menu has been specially developed in partnership with leading London-based beverage consultancy Fluid Movement. The signature mocktail drink is the Abu Dhabi, which uses Middle-Eastern flavours such as aromatic cold brew coffee infused with cardamom and sprayed with delicate rose water. All mocktails and cocktails featured on the menu are one-of-a-kind and have been named after Etihad’s leading destinations including New York, Melbourne, Shanghai, Paris, Mumbai, Sydney and London. Using ingredients inspired by these cities, cocktails and mocktails are all hand-created by specially trained mixologists, using syrups and garnishes such as candy floss and dehydrated rhubarb. The bar also offers a selection of ‘modern classics’, such as the Mach 10 Mojito. Negroni lovers will be delighted to know their favourite aperitif is mixed, barrelled and aged behind the bar.

The cigar lounge provides a choice of nine carefully selected brands including Hoyo de Monterray, Cohiba, Bolivar, Montecristo, Arturo Fuente and Romeo Y Julieta from its own humidor. Each has been expertly matched with a number of whiskies and cognacs.

The Six Senses Spa comprises three treatment rooms with shower facilities. First Class guests can enjoy a complimentary treatment, while guests in The Residence are offered two complimentary treatments.

In keeping with a focus on health and wellbeing, the Relax & Recline area features a large video wall made up of 27 individual screens, soothing sound and lighting, and is furnished with six Poltona Frau leather recliners. The fitness room is equipped with state-of-the-art Technogym treadmills and cross trainers, and male and female washrooms and showers.

The Style & Shave area is staffed by talented barbers offering a series of hair and shave services, including one complimentary express treatment and a shoe shine service. The nail bar provides hair and nail services, including nail art, and one complimentary express treatment.

H.E. Eng. Mohamed Mubarak Al Mazrouei, Chief Executive Officer of Abu Dhabi Airports, said: “We are delighted to support Etihad Airways with the launch of their First Class Lounge at Abu Dhabi International Airport. This new facility will offer guests a truly exclusive and premium experience, and is a reflection of the continued commitment by the airline and the airport to offer the best possible services to passengers flying through the UAE capital.”

From an interior design perspective, the principles of style, space and serenity are complemented by Etihad Airways’ distinctive ‘Facets of Abu Dhabi’ branding. With its geometric patterns and colour palette inspired by the UAE landscape, it is the ultimate expression of 21st century Arabian modernism.

The new  facility adds to the airline’s expanding collection of 14 Premium Lounges including those recently launched in New York and Melbourne in addition to Premium Lounges in Abu Dhabi (Terminals 1 and 3), Frankfurt, London, Manchester, Dublin, Paris, Washington DC., and Sydney. At Abu Dhabi Airport, Etihad Airways also operates a dedicated Premium Lounge within the unique US Preclearance facility, and a Premium Arrivals Lounge. A new First and Business Class Lounge at Los Angeles LAX airport will follow in the coming months.

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Etihad Airways Unveils Global Fashion Week Sponsorship

Etihad Airways, the national airline of the UAE, today announced a comprehensive new global agreement with WME | IMG to become a major long-term partner to the fashion industry by supporting 17 fashion week events around the world annually.

Under the agreement, which is the first multinational, multi-year airline sponsorship supporting the fashion industry, Etihad Airways will become the official airline of fashion week events in New York, London, Milan, Berlin, Sydney and Mumbai. These are New York Fashion Week: The Shows, MADE Fashion Week, London Fashion Week, London Collections: Men, Milan Fashion Week, Milano Moda Uomo, Mercedes-Benz Fashion Week Berlin, Mercedes-Benz Fashion Week Australia and Lakme Fashion Week (Mumbai).

Etihad Airways Partners, which includes seven airlines in which it holds minority equity stakes, will also be party to Etihad Airways’ agreement with WME | IMG, whose fashion portfolio includes 30+ fashion events around the world and affiliates IMG Models, Art + Commerce and The Wall Group, which manage fashion’s icons across modelling, photography and styling.

Alitalia, Jet Airways, airberlin, Air Serbia, Air Seychelles, NIKI and Etihad Regional will help fashion’s insiders arrive, connect and present at the industry’s key moments throughout the year.

James Hogan, Etihad Airways’ President and Chief Executive Officer, said: “This is a ground-breaking new partnership for Etihad Airways. Together with WME | IMG, we have created a unique marketing relationship that now connects the international fashion community across our key markets.

“Fashion weeks and Etihad Airways represent an ideal brand fit, as we share attributes of being remarkable, ambitious and innovative. These characteristics are exemplified in our renowned service and hospitality offering. Likewise, design and style are important cultural interests to many of our guests.

“This is a landmark deal because it goes beyond traditional sponsorship and is a world-first agreement for an airline group. As a result of our business model, Etihad Airways Partners will collectively unveil a wide range of exciting new fashion initiatives for guests in our home market of Abu Dhabi and throughout the world.”

Ariel Emanuel, Co-CEO of WME | IMG, added: “Etihad Airways is the perfect partner for an industry that values creativity, design and outstanding service. We are proud to be working with them to develop programs that are tailor-made for the fashion industry.”

Etihad Airways and its Partner airlines will develop travel-oriented relationships with fashion designers, models, stylists, journalists, photographers, suppliers and sponsors. In addition, Etihad Airways will create original guest-focused promotions and offers for the industry at large.

Etihad Airways will debut its fashion week presence during Mercedes-Benz Fashion Week Australia, which runs from 15 to 20 May, 2016 in Sydney. From there, Etihad Airways will sponsor five additional events in 2016 – in Berlin, Mumbai, New York, London and Milan – before extending to a total of 17 men’s and women’s fashion events in 2017.

This major new initiative marks a core element of Etihad Airways’ sponsorship strategy.  This will see increased collaboration across the Etihad Airways Partners, bringing both brand development opportunities and economies of scale to all partners.

Moving forward, Etihad Airways is putting additional focus on three core lifestyle interests that drive competitive advantage from sponsorship: food, fashion and football.

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In March 2016, Etihad Airways announced a multi-year partnership with WME | IMG’s Taste Festivals Ltd, organisers of the world’s leading restaurant events since 2004. The airline, along with many of its Etihad Airways Partners, will have a presence at 14 Taste Festivals in 2016.

Etihad Airways has a number of football partnerships, including shirt sponsor and official partner of Manchester City Football Club, Manchester City Women’s Football Club, New York City Football Club, Melbourne City Football Club and Melbourne City Women’s Football Club. Etihad Airways is also the official airline partner of Al Ain Football Club, Al Ittihad Football Club and Major League Soccer in the United States.

The airline also remains committed to key sponsorships which promote Abu Dhabi as a business and leisure destination. Its many current partnerships include Formula 1 Etihad Airways Abu Dhabi Grand Prix, Abu Dhabi HSBC Golf Championship, Abu Dhabi Tour, Abu Dhabi World Professional Jiu-Jitsu Championship and Mubadala World Tennis Championship.