Inspired by the popular Bee Gees classic Stayin’ Alive with the aim of encouraging staycationers and vacationers to ‘break like you mean it’, Yas Island Abu Dhabi, one of the world’s leading leisure and entertainment destinations, went viral after launching its new marketing campaign ‘Stayin’ On Yas’, featuring three holiday-makers channeling the Bee Gees on a staycation like no other as they experience the wide range of activities on Yas Island in style. The retro-style music video has received strong engagement across social media and digital channels, being viewed more than a 2.4 million times on Yas Island’s Instagram account and over a million times on its YouTube account in the first week of its release.
The campaign maintains the captivating essence of the original tune while offering a glimpse of holiday promise, celebrating everything holidaymakers seek during a staycation and more; from record-breaking theme parks, racing, climbing and flying to world-class shopping, dining, golfing and luxury hotels, all packed into one 25 km2destination.
The re-imagined campaign is styled in the format of a music video, taking viewers on a lyrical journey with the new Yas Island anthem ‘Stayin’ On Yas’, a modern day tribute to holidays, inspired by the hit Bee Gees classic. Set against a backdrop of Yas Island’s most iconic attractions including world-class theme parks Ferrari World Abu Dhabi, Yas Waterworld Abu Dhabi, and Warner Bros. World™ Abu Dhabi; shopping haven Yas Mall, Yas Links Abu Dhabi golf course and record-breaking adventure hub CLYMB™ Abu Dhabi, the campaign redefines what it means to be on a staycation.
With a range of safety and wellness guidelines firmly in place, the 70’s inspired ode to fun celebrates the rejuvenating power of staycations and reminds audiences of how important it is to take a break, whilst providing a message of positivity and hope as well as a snapshot of holidays past, present and future. Released to complement summer holiday packages, the campaign brings fun-starved holidaymakers a glimpse of blue skies, sunshine, wave machines and theme parks and other iconic holiday experiences, all found right here in the UAE.
In light of the campaign’s initial success, Liam Findlay, General Manager of Experience Hub, Yas Island said ‘We are delighted to see the positive response that our campaign has received and believe that this video really captures our passion for providing unforgettable experiences to our visitors in a safe environment. We hope that this campaign enables people to look forward to taking a break like they mean it this summer at a destination like nowhere else.’
For more information, please visit: www.yasisland.ae
